Marketing is an exciting, constantly evolving discipline, relevant to the workplace and society, and is highly attractive to a variety of employers. Its scope is wide-ranging and will equip you for a variety of marketing and management careers in commercial and non-commercial organisations, both large and small.
In dynamic, competitive markets which are often uncertain and hard to predict, it is essential that organisations both attract and retain customers if they are to remain competitive and achieve their objectives. Marketing recognises the importance of understanding customer requirements, providing added-value products and services, communicating their availability and creating customer satisfaction.
The Department of Marketing at Strathclyde, which is celebrating its 40th anniversary in 2011, is highly regarded by employers and widely recognised as the leading centre of marketing education and research in the UK. The Department also has the recognition of professional bodies such as the Chartered Institute of Marketing.