This module aims to provide students with insight and understanding of the core issues facing a technology based business. Specifically: appreciation of the internal value of entrepreneurship, innovation and commercialization activities to business; application of business opportunity frameworks; and an understanding of what investors look for when assessing business potential.
After completing this module participants will be able to:
- appreciate the difference between strategic and operational business activities
- understand the challenges of communicating technical value to non-technologists
- be able to pitch a business opportunity
- be able to shape an investment pitch and to critique other’s presentations from a business development perspective
- Understand the processes of opportunity recognition and accessing resources
- Appreciate marketing frameworks for assessing the risks and potential for a new business
- Understand the role of cash-flow in creating a sustainable business
- Appreciate the link between technology commercialization and economic growth/wealth creation
- Understand the need for Intellectual Property Protection and how they relate to technology
Indicative topics:
- Innovation
- Technology commercialization
- Economic growth/wealth creation
- Intellectual Property