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Psychology Knowledge Exchange & Enterprise Unit

Psychology Knowledge Exchange & Enterprise Unit

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PsyKE enterprise is a new venture housed within the School of Psychological sciences and health, which specialises in commercial, cross faculty and cross institution knowledge exchange and enterprise projects.

 

What can we do for you?

We have a range of skills, scientific expertise and technology to support and enhance your service, product development or research including:

 


Eye-tracking
Focus groups
Cognitive testing
Affective testing
Communication 
Human factors
Social interaction
Face processing 

 

User machine interface > Social perception and interaction >

Decision making in experts and novices > Advertising > Complex scene perception

 

With experts from Psychological backgrounds and strong working partnerships with collaborators from Engineering, Business and Science, we can help you to find a research based solution to your problem. We offer solutions based on the latest scientific research.

 

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Usability package

  • Think aloud protocol
  • Focus Group
  • Eye-Tracking in conjunction with cognitive and/or affective testing

 

Human computer interaction: Usability studies

Third Sector case study

Action on Depression

A Registered Charity in Scotland which aims to provide online support people affected by depression and provide information on the disorder and sources of wellbeing. Research regarding the usability of mental health support sites has been primarily concerned with the quality and complexity of information but has neglected other factors which may influence usability and engagement, such as specific user needs. The aim of this pilot investigation is to assess the specific user interface needs of individuals with different degrees and periods of depression, carers and professionals in order to assess the specific user needs of groups of users. Earlier this year we ran a focus group with website users with depression, and mental health professionals. The key messages to come out of the focus group were that users with different levels or durations of depression may be interested in accessing different types of information. It was also voiced that there was an overload of information that may make navigating the site somewhat difficult for them. As a result of this focus group, changes were made to the website in order to present the support and information about depression in a clearer way. An eye-tracking/ web usability study will soon begin on the new website in order to implement further recommendations to help the site to improve effectiveness. This study is supported by a Scottish Funding Council Innovation Voucher.

The Team:

Dr Stephen Butler

Lorna Elise Campbell

Donna Keen

Mel McKendrick

Tracy McPhail

Charity Website

 

 

Private sector case studies

Robertson Packaging

A food packing company who have recently updated their website and were interested in evaluating the new site before making any more revisions to it. For the first stage of the study we recruited owners of catering establishments and we also has a hotel and catering student so that we were able to gain some insight on the main themes from people who the site was relevant for. A think aloud protocol was first carried out where participants were allowed to explore the website and their opinions were recorded. The participants subsequently took part in a focus group, discussing their views. Through analysing the data gained, a number of key themes were found to emerge in relation to the organisation, layout and navigability of the site. From this we were able to provide the company with some preliminary recommendations. Following on from this, we are now designing a web usability study based on the key themes using eye-tracking to measure user attention to information and site navigability. This will be followed by an image based survey where participants will be able to record their subjective impressions of the site. We hope to be able to offer Inception Ltd. a valuable insight into their user needs.

The team:

Dr Stephen Butler

Amanda Gilhooly

Donna Kean

Mel McKendrick

Company Website

 

Inception Ltd.

An international company that specialises in business consultancy. They were interested in attracting more customers directly though their website and we conducted some usability testing on the site in order to gauge current opinion on the site and make recommendations for improvements. For the initial study, we recruited entrepreneurs with some having had experience of using business consultancy websites in the past and others having no real experience of this type of service. A think aloud protocol was first carried out where participants were allowed to explore the website and their opinions were recorded. The participants subsequently took part in a focus group, discussing their views. Through analysing the data gained, a number of key themes were found to emerge in relation to style, content and suggestions for improvement as well as the main aspects that site users may be interested in. From this we were able to provide Inception Ltd. With some preliminary recommendations. Following on from this, we are now designing a web usability study based on the key themes using eye-tracking to measure user attention to images and information. This will be followed by an image based survey where participants will be able to record their subjective impressions of the site. We hope to be able to offer Inception Ltd. a valuable insight into their user needs.

The Team:

Dr Stephen Butler

Amanda Gilhooly

Donna Kean

Mel McKendrick

Company Website


A range of bespoke work is also undertaken. Examples of these are included below

 

Person to person interaction

Public sector case study

Association of Children’s Legal Hearing Representatives and Scottish Children’s Reporter Administration (SCRA) in collaboration with University of Glasgow’s Children’s Hearing Training Unit.

A group of legal representatives in the Children's Hearing system was interested in piloting a scheme to introduce a new system using teleconferencing equipment to enable a Legal Representative to participate in a pre-children’s panel hearing interview with the child and in the following panel meeting. The aim of the current project in which we are working withthe Scottish children’s Reporter Agency, is to measure the relative visual and verbal engagement for children (or vulnerable adults), legal representative and panel members in a ‘live’ legal representative versus a ‘virtual’ legal representative condition during a mock pre hearing interview and a mock legal hearing. We will measure person to person visual attention via a mobile eye-tracker and will deliver a set of recommendations regarding the relative effectiveness of using teleconferencing facilities as a vehicle of communication in this context. 

The Team:

Dr Stephen Butler

Mel McKendrick

 

Human factors testing

Industry case study

Maritime safety company, Brookes Bell group in collaboration with University of Strathclyde and the University of Glasgow Sleep Centre.

Along with Brookes Bell (commercial Marine, Scientific & Technical Consultants and Surveyors) we are investigating the effect of fatigue in a maritime context. In this project we are collaborating with The Centre of Excellence for Signal Image Processing (CeSIP) [EEE], University of Strathclyde and The Glasgow Sleep Centre, University of Glasgow. The project which aims to develop a fatigue monitoring system is funded by Scottish Sensor Systems (SSC) award match funded by Brooks Bell. Previously the team worked on a pilot study funded through a Bridging the Gap (BTG) award that developed a fatigue database that was used in the development of algorithms for the fatigue monitor.

The Team:

Dr Stephen Butler

Jillian Hobson

Mel McKendrick


 To enquire about projects please email psykee@strath.ac.uk or telephone 0141 548 2007.