BA Business Enterprise
The BA Business Enterprise pathway is designed to address the changing world of work. Graduates are increasingly likely to work within the small and medium sized firms (SME) sector and to start their own enterprises, while graduates within the corporate sector are increasingly expected to work in project-based venture teams. Enterprising skills are essential for career success. New graduates are likely to experience a portfolio based working life, working for several employers combined with periods of self-employment or freelance work. This much looser connection with employers means that the option of starting your own business through choice or necessity becomes much greater.
The BA Business Enterprise pathway is intended to equip students more effectively for employment, giving them a competitive edge in the graduate labour market, as well as presenting entrepreneurship, i.e. the creation of their own business, as a realistic and in some cases essential career option. The pathway equips students with the skills and learning to start their own business or follow other routes into self-employment (e.g. buying a business, franchising, taking over a family firm), and directly addresses many of the key attributes required of a graduate in the 21st century.
The picture below shows the BA Business Enterprise pathway from the 1st year introductory class through the fundamentals of entrepreneurship taught in years 2 and 3, culminating in Honours Year specialization.
