Jafari Aliakbar Dr

Dr. Aliakbar Jafari is Chartered Fellow of the Chartered Institute of Marketing (FCIM). He holds a PhD in Marketing, an MSc in International Marketing Management, an MA in English Literature, and a BA in English Language and Literature. Before joining academia, he held international marketing positions in automotive industries for several years. He sits on the editorial board of Marketing Theory, editorial review board of Consumption, Markets & Culture, senior editorial advisory board of Journal of Islamic Marketing, editorial board of Iranian Journal of Management Studies, editorial board of International Journal of Academic Research in Management,and executive council of the International Islamic Marketing Association.

Research Interests  

Aliakbar’s research interests fall within the general context of interpretive consumer research and market studies, particularly empirical work that builds upon and contributes to institutional theory, theories of globalisation, transformative consumer research, development discourses, post-colonialism, arts and aesthetics, experiential marketing, and religions/spirituality. He is interested in studying markets as social contexts in which multiple formal and informal institutions interact, values and systems of meanings are constantly created and recreated, and complex human relations are (re)shaped. Dr. Jafari has served Marketing Theory as guest co-editor of two special issues: "Enhancing the Status of Consumer Research in Non-Western Contexts" (2012) and "Contributions of Islamic Marketing to Marketing Theory" (2013). He is also chair of the "The Politics of Markets and Marketing Systems" track of The 38th Annual Macromarketing Conference (2013) and co-chair of the "Immigration, Culture, and Ethnicity" track of The 4th Transformative Consumer Research Conference (2013).

Teaching

For the past three years, Aliakbar has been nominated by his students for the University of Strathclyde Teaching Excellence Award in all categories of Overall Best Teacher, Passion for Subject, Most Innovative Teacher, and Most Supportive Teacher. His areas of teaching include: Strategic Marketing Management, Marketing Management, Cross-cultural Buyer Behaviour, Export Marketing, and International Business.