Professor Paliwoda’s interests are in international marketing with a special interest in Central Europe, particularly Poland. Prof. Paliwoda recently co-edited with Dr Svetla Marinova, a special issue of the European Journal of Marketing (vol. 41 no 3-4, May 2007) on the topic of “Marketing within the enlarged Single European Market”; and with Dr Stephanie Slater, “Globalisation and Regionalisation”, a special issue of International Marketing Review, vol. 26 nos. 4/5, September 2009.
Prof. Paliwoda joined the University in 2004. His two previous professorial chair appointment included the University of Birmingham (1999-2004) and the University of Calgary, Canada (1990-9). Prior to this, he lectured at the Department of Management Sciences, UMIST, now subsumed within the Manchester Business School, for ten years.
He has held administrative appointments as Marketing Subject Group Head at Calgary and at Birmingham, as Head of Department of Commerce at Birmingham and as Director of Research and currently Deputy Head of the Department of Marketing at Strathclyde. He has been active in management development with regard to Poland and directed activities supported by the UK KnowHow Fund for Poland (PHARE) and the Canadian International Development Agency (CIDA).
Prof. Paliwoda has published scholarly articles, textbooks and edited collections. Until May 2006, he was Senior Examiner and Chair of the Professional Qualifications and Examinations Board of the Institute of Export. He was listed as one of the “Top 50 Gurus who have influenced the Future of Marketing”, Marketing Business, December 2003, pp12-16. He is a Fellow of the Chartered Institute of Marketing, the Chartered Management Institute, the Higher Education Academy and the Royal Society for the Arts. He is listed in “Who’s Who in the World”; “Who’s Who in International Business and Research” and “Who’s Who in Business Higher Education”.
Research Interests
His research interests are on the role of culture in international B2B marketing. The transferability of Western management models to countries of lesser development and different political regimes remains an abiding interest while global forces increasingly drive towards a pattern of standardisation of production and consumption.
Current Projects
- Currently collaborating on a comparative study of advertising across three countries in Central Europe: Poland, Romania and Bulgaria.
Conference Papers
The internationalisation of SMEs for LDCs: the case of Bangladesh, Academy of Marketing Conference, London, 4-6 July 2006 (with Shermeen S and Kosunen J).
Guanxi in Risk Taking and Uncertain Business Conditions: A Universal Practice? An Exploratory Study, Academy of International Business, Beijing, 21-24 June 2006 (with Luk P, and Chua C.)
Internationalisation- Positions, Paths & Processes: The Evidence from Japan and Singapore Annual Conference on Corporate Strategy (ACCS): Positions, Paths, Processes, Berlin, May, 2006 with S. Pease and J.R. Slater,
Globalisation, Levitt and the Evidence from modern day Japan and Singapore, Academy of Marketing Science, San Antonio, Texas, 23-27 May 2006 (with Pease S and J. Slater)
The Internal Influence of Three Dimensional Knowledge on Consumer Acceptance of a Brand from the Multi Branding Firm, 5th Annual Hawaii International Conference on Business, Waikiki Beach Marriott, Honolulu, Hawaii May 26-29 2006 (with Junsong Chen )
A Case Study: Japan's Pharmaceutical Industry Re-engineers Traditional Business Practices in Search of Internationalisation & Domestic Market Growth, 4th European Marketing Trends Congress ESCP EAP Paris, 21-22 January 2005 (with Stephanie Pease, Cardiff Business School and Jim Slater, Birmingham Business School).
Informing, Persuading and Reminding: Why is Pharmaceutical Promotion so Controversial? (2003) Academy of Marketing, Aston, Birmingham July (with Michel Rod)
Identifying and Measuring Knowledge Transfer in the Consumer New Brand Purchase Decision (2003, Academy of Marketing, Aston, Birmingham July (with Junsong Chen)
Multi-Sector Collaboration: An Action Inquiry Case Study of The Institute of Pharmaco-Economics - a Government, Industry & University Collaborative Venture, Triple Helix 4 Conference : Breaking Boundaries, Building Bridges, Copenhagen, Denmark, November 6-9, 2002. (with Michel Rod).
