Help us improve this site

Just answer 7 quick questions - you'll be done in under 3 minutes.

Take the survey.

Tagg Stephen Dr

main content

Contact Details

Dr Stephen Tagg

reader

5.34 STENHOUSE

s.k.tagg@strath.ac.uk

Tel : +44 (0)141 548 2409 (Ext. 2409)

Projects
  • Centre for Creativity, Regulation, Enterprise & Technology (CREATe) (Co-investigator)
  • Replication: Understanding the formation of norms and anti-social behaviour on online social networks (Co-investigator)
  • Applied Quantitative Methods Network (AQMeN) (Co-investigator)
  • Conceptualising Brand Embarrassment (Co-investigator)
  • MARKETING IN THE INNOVATIVE FIRM (Co-investigator)

Deputy Head of Department
Chair, IT Strategy Group

Background

Former Director of Social Statistics Laboratory (Strathclyde); research & IT consultant Nursing Research Unit (Edinburgh); environmental psychology research - mental maps and motorways(Surrey); architectural research - subjective meaning of rooms(Strathclyde); psychology research - subjective head size(Manchester).

Research Interests

His research interests include: the application of multivariate methods to consumer & marketing research (MDS, SEM, HLM, LCA, Rep Grid Analysis); e-consumer research; compulsive shopping; e-CRM and pattern languages; event history - in international, consumer behaviour and direct marketing; shopping assistants virtual and actual; and temporal patterns of behaviour.

Current Projects

  • Bibliometric patterns in strategic management.
  • Patterns of charitable giving.
  • Religious influences on e-banking and e-retailing.
  • Small firm quality of life and financial wellbeing.



Dr Stephen Tagg
Related Links