The Department of Marketing has very strong links with commerce, industry and the public sector in both the UK and abroad.
Our core areas of expertise and services are listed below:
Services to Industry
- Student placements.
- Graduate recruitment.
- Student individual and group projects
- Market research.
- Customer research.
- Marketing and International Marketing consultancy.
- CRM.
- Management development and training.
Core Competencies
- Marketing management and strategy.
- International business and marketing.
- Customer relationship management.
- E-business and e-marketing.
- Channel management and procurement.
- Food marketing.
- Strategic alliances.
- Business-to-business and business-to-consumer marketing.
- International entrepreneurship.
- Database and direct marketing.
- Innovation and new product development.
- Corporate social responsibility and eco-design.
- Advertising and new media.
- Eastern Europe.
- Small firm marketing.
- Retail marketing.
For further information about the Department's services to commerce, industry and the public sector, please contact Professor Alan Wilson.
