Latest news from the Department of Marketing:
February 2010
> Departmental Newsletter
The Department of Marketing's latest newsletter can be found here.
> Professor Michael Thomas OBE OM (Poland)
Prof. Michael Thomas sadly died on the 30th of January. Michael was an Emeritus Professor in the Department and a previous Head of Department. Over the years he played a major role in the development of the marketing and marketing research discipline. He was also a great mentor, colleague and friend to those of us who worked or studied at Strathclyde.
A Memorial Service will be held at 2.00pm on Monday 12th April at the Barony Hall, University of Strathclyde, Cathedral Street, Glasgow (opposite Glasgow Cathedral). Colleagues will also be interested in the memorial website that has been created for him here.
January 2010
> Aye Write! Glasgow's Book Festival Event
Is your diet different to your Granny’s? Do you remember your school dinners? How has the Glasgow diet changed? How has immigration affected your diet?
Part of the ‘Nostalgia in the 21st Century’ project, this free family event will exhibit the winning entries of a writing competition that encourages creative reflections on Glasgow, food and nostalgia. It will feature question and answer sessions with authors, family food quizzes and traditional Scottish food.
For more information, please visit the Nostalgia website here.
December 2009
> Senior Lecturer in Product/Service Innovation and Portfolio Management
Deparment of Marketing/Strathclyde Business School
The appointment of a Senior Lecturer in Product/Service Innovation and Portfolio Management is aimed at making a step-change in the Department of Marketing’s positioning with regards the important area of customer co-creation. Such an appointment will act as an innovation and technology management magnet, pulling together research strands that exist within the Department relating to consumer behaviour, business to business networking, services marketing, marketing research, online social networking and marketing communications. The appointment is also aligned to Strathclyde’s aim to build more strategic research and knowledge exchange partnerships as the appointment will assist the Department in strengthening key university-corporate relationships with companies in the areas of product/ service innovation and technology management. (Closing date for the post is 14 December 2009.)
For more information please view the full advert for the post (as a PDF document).
For more vacancies across the Business School and beyond please visit the JARL website.
November 2009
> Two new websites for upcoming projects run by staff in the department :
International Workshop on “Enhancing the Status of Consumer Research in Non-Western Contexts”
5-6 July 2010, Department of Marketing, University of Strathclyde Business School
http://www.strath.ac.uk/acrworkshop
Nostalgia in the Twenty-First Century
January 2010 - September 2011 ,
Department of Marketing, University of Strathclyde Business School
http://www.strath.ac.uk/nostalgia
August 2009
> Departmental Newsletter
The Department of Marketing's latest newsletter can be found here.
> Call for Papers: Journal of World Business Special Issue
Internationalization of Chinese Firms; Deadline for submissions: December 31, 2009
As China stays on course to become the largest economy in the world, its enterprises look to conquer global markets, outside the Asian-Pacific area. This rapid evolution of Chinese enterprises in global markets has drawn today’s authors to write about their development and impacts. Little is known however, in academic literature why and how Chinese firms internationalize, although some differences in patterns and motives for internationalization by Chinese firms compared with Western firms have been highlighted (Child and Rodriguez 2005).
A PDF version of the CfP can be found here: CFP JWB 2009; alternatively contact Prof Stan Paliwoda for more information.
May 2009
> ESRC Funding Success
Funding has been awarded for an ESRC seminar series entitled, “Nostalgia in the Twenty-First Century.” This collaborative project between the Department of Marketing (Dr Beverly Wagner, Dr Kathy Hamilton and Dr Juliette Wilson) and the Department of English Studies (Dr Sarah Edwards and Dr Faye Hammill), will involve 6 one-day seminars over a 2 year period. National and international speakers will participate in discussions on topics such as retro, print and media, urban nostalgia, Diaspora and sustainability.
April 2009
> Marketing Students Battle To Competition Final
An entrepreneurial group of marketing students has made it to the final of a gruelling marketing competition with a once in a lifetime prize as the ultimate reward – a trip to New York to visit a high profile news corporation. News International and leading marketing agency, DADA challenged 4th year marketing students nationwide to get as many students as possible to register their details on the Scottish Sun student website via which five students were picked to win £1,000 towards their student loan.
For more information please see the press realease from DADA.
February 2009
> Departmental Newsletter
The Department of Marketing's latest newsletter can be found here.
December 2008
> Marketing Works Programme Strengthens Industry Links
Marketing Works is up and running on the graduate programmes in marketing. Students working in groups of four or five are developing applied and consultancy projects for a host of companies and third sector organizations. We have 20 projects this year, with 12 having an international focus and eight concentrating on marketing mainly within the UK. Long standing clients, including Sgurr Energy, Smith McLaurin, Lionheart Challenge, Blue Sky Experiences and Strathclyde Police, have this year been joined by Cycle Scotland, Nation1, Radio Magnetic, Thales, TUV NEL, DF Concerts, Dynamic Innovations, Think Research, Albyn Consultants, NetIDme, Emu Bands, International Women, V Group and Distance Lab. The aim of Marketing Works is for our graduate student, supervised by colleagues in the Marketing Department, to provide clients with a professional project, developed from their brief. Projects began in late October with students participating in a group working and leadership programme, delivered by Blue Sky Experiences. The groups are now busy getting to grips with their briefs, researching how their clients' markets, industries and organizational settings work, and understanding what role marketing plays. For further details please contact: Professor John Finch.
> Professor Participates in the 34th Session of the OECD Working Party
Professor Kevin Ibeh recently participated in the 34th Session of the OECD Working Party on Small and Medium Enterprises and Entrepreneurship (WPSMEE) held in Paris earlier this year. Prof Ibeh and his colleague (Professor Lester Lloyd Reason) presented the draft final report of their OECD-commissioned study to national delegates from various OECD member States, invited non-member States and other participating consultants. Their work reviewed the latest evidence on Top Barriers and Motivations for the Internationalisation of Small and Medium sized and examined the extent to which current support provision across OECD and selected non-OECD economies are responsive to the identified top barriers and motivations. Professor Ibeh and his colleague had earlier presented a preliminary report on this project during the 33rd Session of the OECD WPSMEE in Kansas, USA.
> ISBE Appointment For Reader
Dr Eleanor Shaw has recently been elected onto the board of the Institute for Small Business and Entrepreneurship (ISBE). Eleanor also became Treasurer of the British Academy of Management Special Interest Group in Entrepreneurship at the BAM conference this year.
> 'Customer Equity Drivers and Future Sales' Article
Research on linking operational marketing inputs to customer attitudes and customer behavior has been gaining significance concomitant with the growing recognition that customers are market-based assets. In response to this, researchers and practitioners have proposed several conceptual models. Despite recent advances in research, the results are still inconclusive as to the relationship between customer attitude and future sales. A reason for this could be due to the paucity of studies combining survey-based data with behavioral data to understand better the drivers of customer behavior. With that in mind, Professor Heiner Evanschitzky and his colleagues investigate the effects of customer perceptions of key marketing actions on customer attitudes and actual customer behavior as reflected by future sales. The authors propose that customer perceptions of value, brand, and relationship-"customer equity drivers"-affect loyalty intentions and future sales. The results of the study, which is based on a sample of 5694 customers of a large European retailer, suggest that customer equity drivers can significantly predict future sales, even after controlling for the current sales level.
Vogel, Verena, Evanschitzky, Heiner, Ramaseshan, B. Ram (2008): "Customer Equity Drivers and Future Sales" Journal of Marketing, Vol. 72, No. 6, 98-108.
November 2008
> Professor Appointed to Board of Glasgow Grows Audiences
Professor Alan Wilson, Head of the Marketing Department, has been appointed to the Board of GGA. GGA is an arts marketing and audience development agency, whose aim is to improve accessibility to arts and cultural events. GGA works in partnership with over 30 arts organisations, agencies and government bodies in Scotland. As well as increasing audience sizes, the agency aims to encourage audience diversity and an all round positive environment in which the Scottish arts sector can thrive.
> Spanish Invitation for Head of Department
Professor Alan Wilson of the Marketing Department has been invited to deliver a two day seminar at the start of December on qualitative research methods to Doctoral students at the University of Zaragoza in Spain.
August 2008
> Departmental Newsletter
The current issue of the Department's Newsletter can be found here: August 2008 Departmental Newsletter.
July 2008
> The Importance of 'Invisible' Businesses
The importance of home-based, small businesses to the national economy has been highlighted in research recently carried out by academics at Strathclyde Business School. The study, co-authored by the Department of Marketing's Dr Stephen Tagg, found that more than one-third of all small businesses in the UK operate from home. Moreover, according to the research, a significant minority of these businesses are substantial, with one in 10 making sales of more than £250,000 and employing at least 10 people.
More information about the report can be found here.
The full report is available as a working paper here.
> Outstanding Success Lands Students Trans-Atlantic Prize
An outstanding presentation by a team of Honours students has won them a terrific trans-Atlantic prize of a long weekend in the city of Boston, USA. The lucky students were participating in this year's 'DADA Challenge' competition which sees teams of highly-motivated students from the Department of Marketing challenge for a rewarding prize provided by challenge sponsors, DADA, one of the UK's fastest growing consumer events and marketing agencies.
The team, known as 'Sub Zero', were unanimously voted winners by a prestigious judging panel which included: Guy Robertson, Managing Partner GRP and Chair of the IPA Scotland; David Craik, Director of S1; Oli Norman, founder of DADA; Yvonne Seator, Marketing Manager at DADA; and Dr Eleanor Shaw, Reader at the Department of Marketing.
Dr Shaw, the department's Director of the Honours Marketing Programme, commented afterwards, "The event proved another great success, with all teams making a fantastic contribution to a challenging and fun night which gives our students the opportunity to compete in an exciting industry-based challenge judged by leading marketing practitioners. This is the 3rd year we have run the DADA Challenge and we're very grateful to DADA for their continued support of our students".
The winning team, some of whom are shown above, consisted of: Martin Doherty, Duncan Richardson, Chloe Bellany, Charles Cameron and James McGillen.
> Professor Helps Raise Scottish Arts Profile at Conference
At the recent GGA Cultural Connections conference, Professor Alan Wilson was part of a 'David Dimbleby style' Question Time panel responding to an audience of over 100 theatre, arts and heritage managers from all over Scotland. The aim of the conference related to increasing greater collaboration across the sector to raise the profile of the arts, enhance Scotland's reputation and enhance audience development. Other members of the panel represented the National Theatre of Scotland, the Scottish National Gallery of Modern Art, VisitScotland.com, Culture and Sport Glasgow and Glasgow City Council. The panel was chaired by the broadcaster Janice Forsyth.
May 2008
> 'Global and Local Brand Strategies: A Personal Account at Coca-Cola Company'
In mid-May Doctoral student Edgar Centeno was invited to lecture at the Universidad Pablo de Olavide, Seville, Spain. Edgar lectured to business honours students, and the lecture was entitled 'Global and local brand strategies: A personal account at Coca-Cola Company', within a programme sponsored by the International Trade Promotion Agency of Andalucía and Universidad Pablo de Olavide.
Edgar also presented a Research Seminar to the Business Faculty entitled 'Exploring the construction of SME brands'.
Due to the success of these lectures Edgar has been invited to return in mid January 2009 to lecture in the Master's international programme, a course in international marketing mix.
> Finals of Young Enterprise Dunbartonshire 2008
The Marketing Department recently hosted the Finals of Young Enterprise Dunbartonshire involving schools from East and West Dunbartonshire. The Young Enterprise Initiative involves senior pupils at secondary schools setting up a company with shareholders. The company then produces products and services which they sell to make a profit. During the awards ceremony, the Marketing Departments own trophy for the best marketing strategy was awarded to a team from Bearsden Academy. The photograph shows the winning team with Professor Alan Wilson, Head of the Marketing Department.
April 2008
> Paper Wins Journal Award
Professor Heiner Evanschitzky of the Department of Marketing, together with fellow co-authors Dr Arun Sharma (University of Miami) and Professor Michael Levy (Babson College), has been awarded the 'James M. Comer Award' for the best contribution to selling and sales management theory/methodology. The award in the Journal of Personal Selling and Sales Management praised their paper "The Variance in Sales Performance Explained by the Knowledge Structures of Salespeople", Journal of Personal Selling and Sales Management, Vol. 27, No. 2, 169-181.
> Services Marketing Book Published
Professor Alan Wilson's latest book, Services Marketing: Integrating Customer Focus Across The Firm: First European Edition, is written by Wilson with the following co-authors: Valarie Zeithaml, University of North Carolina, Mary Jo Bitner, Arizona State University, and Dwayne Gremler of Bowling Green State University. At the heart of this textbook is the recognition that services present unique challenges, and that building customer relationships through quality service is fundamental to marketing success in every organisation. Having completed this book, Prof Wilson is now working on the third edition of his best-selling market research text: Marketing Research: An Integrated Approach.
Professor Wilson is currently Head of Department at the Department of Marketing.
> Professor Appointed Dean of Business Faculty
Professor Susan Hart, former Head of Department at the Department of Marketing, has taken up the post of Dean at Strathclyde Business School. The Business School is currently cementing its position as a leader in Business and Management education. Professor Hart comes to the post with a wealth of experience, having written well over 100 articles and papers, as well as writing and editing numerous books and publications.
More information here: New Dean gets down to Business.