The vision for the Department of Marketing is to engage in research that contributes and enhances our understanding of organisations, consumers, business relationships and networks within dynamic, international contexts that require to be investigated from an interdisciplinary perspective. Our research is thus concentrated in three core fields of knowledge:
- Marketing Management
Colleagues have made significant contributions within the areas of international marketing, industrial marketing, B2B, business markets, service branding and supply chain research. Significant contributions have also been made to new product development thinking particularly in the areas of co-creation, on-line consumer communities and innovation management. Recent work on the value and benefits of employee commitment for marketing and to enhance organisational competitiveness has led to publication in leading Marketing Management journals.
- Consumption, Markets and Society
This research grouping includes colleagues with recognised and established international reputations for their contributions to advancing knowledge in the area of Consumption, Markets and Society. Reflecting both their interdisciplinary credentials and the vitality of this research area consumption scholars have investigated a range of factors which influence and continue to shape consumer behaviour in the 21st century including globalization, consumer vulnerability, celebrity and brand cultures and tourism and society.
- Leadership in Marketing Knowledge
Our hosting of the Journal of Marketing Management, Marketing, Intelligence and Planning and Supply Chain Management enable us to continue to act as international leaders in these fields of knowledge.