Jennifer Barhorst
jennifer.barhorst@strath.ac.uk
Nationality: American and Brittish (dual citizenship)
Supervisors: Prof Alan Wilson and Prof Stanley Paliwoda
Year of entry: 2011
Education & Previous Experience
Jennifer graduated with an MBA in January 2011 from a consortium of six universities in Germany, France, Spain, the Netherlands and the emerging economy of Poland through the Euro*MBA, holds a Bachelor of Science Business Administration in International Business, Finance and Economics from the University of Southern Mississippi and a Certificate in Global Communication
Essentials from the Thunderbird School of Global Management.
Professionally, Jennifer is the Owner and Director of Branisima Communications Limited. Through her firm, Jennifer has helped clients
internationally by creating rock-solid communication, branding and engagement strategies for internal and external campaigns.
Prior to starting Branisima, Jennifer worked for corporate giants such as BMW, FedEx and BT Global Services where she led several international projects ranging from business improvement to stakeholder communication and management across the EMEA region.
PhD Subject
Luxury Branding in the Digital Arena
Research Interests
- Luxury Marketing and Branding
- Digital Marketing
- Entrepreneurial Marketing and Branding
