Mr Matthias Ennen
matthias.ennen@strath.ac.uk
Telephone: +44(0) 141 548 4919
Nationality: German
Supervisors: Prof. Alan Wilson
Year of Entry: 2010
Education & Previous Experience
- BA (honours) in Business Management with first class, Edinburgh Napier University, UK
- BSc in Industrial Engineering (Marketing and Sales), Furtwangen University, Germany
- KTP Associate with University of Strathclyde and Scottoiler Scotland Ltd.
PhD Subject
Social media and Web 2.0 as Marketing Channel for SMEs.
Research Interests
- Social Media
- Web 2.0
- International Marketing
- Marketing Communications
- Consumer Relationship Marketing
Professional Membership
- Chartered Marketing Institute
