Mrs Emma Reid MPhil
e.a.reid@strath.ac.uk
Telephone: +44 (0) 141 548 3833
Nationality: British
Supervisors: Prof John Finch and Dr Eleanor Shaw
Year of Entry: 2009
Education & Previous Experience
Emma Reid joined the department in May 2008. Prior to this Emma worked in various departments within the University including completing a two year KTP project with the Dept of Hospitality and Tourism Management in partnership with Babcock Naval Services, which also resulted in the award of an MPhil. Emma also spent 6 months working in research at the business schools of Victoria University, Melbourne, and Central Queensland University in Australia. She is an honours graduate from the Department and has completed the PG certificate in Research Methods. Emma successfully completed a post-grad professional diploma from the Chartered Institute of Marketing.
PhD Subject
Objectifing and Stablising the B2B service of Audience Development.
Research Interests
- B2B
- Services Marketing
- Process Theory
- Ethnography and Actor Network Theory
- Networks and Small Businesses
Sponsorships
- Tutorship in the Department of Marketing
