Mr Babak Taheri
babak.taheri@strath.ac.uk
Telephone: +44 (0) 141 548 3249
Nationality: Iranian
Supervisors: Dr. Karen Thompson and Prof. Val Belton
Year of Entry: 2008
Education & Previous Experience
- MRes in Business and Management, Department of Management Science, University of Strathclyde, Glasgow, UK. Dissertation: Cultural effects on customer satisfaction within Glaswegian Hotel Industry
- MSc in Information Systems Analysis, Department of Computing, Glasgow Caledonian University, Glasgow, UK. Dissertation: Iranian Organisational Culture- a barrier to knowledge management development?
- BSc in Industrial Engineering (Systems Analysis & Planning) Azad University, South Tehran Branch, Dissertation: Work and time study in production line: Tabriz Tractor Factory
- Teaching Assistant (Tutor), Strathclyde Business School, MDP & Tourism Tutorial
- University of Strathclyde Research Day – Member of editorial board (Sub-Committee)
- Tutor for the On Track, teaching in different colleges in west of Scotland
PhD Subject
Cultural and social influences on tourism consumer behaviour
Research Interests
- Consumer behaviour and motivation
- Prior knowledge and/or familiarity
- Cultural capital, social capital and economic capital
- Co-creation of value
- Cultural studies
- Level of engagement in consumption of cultural products and places
Professional Memberships
- Member of European Association for Tourism and Leisure Education (ATLAS)
- Member of Association for Consumer Research (ACR)
- Post Graduate Fellowship of the Royal Geographical Society (RGS) with Institute of British Geographers
- Member of British Academy of Management (BAM)
- Member of the Tourism Society
Publications
- Jafari, A., Maclaran, P. & Taheri, B. (2011). The flow of cosmetic routines in Iran, Advances in Consumer Research
- Taheri, B., & Thompson, K. (2011). The Effects of Pre-visit Attributes on Active Consumption of Museums Experience, European Advances in Consumer Research
- Taheri, B., Jafari, A., & Thompson, K. (2012). Socializing through cultural consumption, Advances in Consumer Research (forthcoming)
Refereed Conference Papers
- Taheri, B., & Thompson, K. (2011). Influence of prior knowledge on museum engagement, Academy of Marketing, University of Liverpool Management School, July.
- Harker, M., & Taheri, B. (2011). From angry birds to happy marketers, Academy of Marketing, University of Liverpool Management School, July.
- Taheri, B., & Thompson, K. (2011). Engagement and the museum: co-creation of value or play? Advancing the Social Science of Tourism,University of Surry,England, July.
- Taheri, B., & Thompson, K. (2011). Museums as a ‘playful’ venue: learning with fun, Advances in Hospitality and Tourism Marketing and Management,Istanbul,Turkey, June.
- Jafari, A., & Taheri, B. (2011). Transformative social media: an Iranian version, Asia-Pacific Conference of the Association for Consumer Research, June.
- Taheri, B., & Thompson, K. (2010). Formative vs. reflective constructs in tourism context: review and empirical testing, CBTS in Bruneck/Brunico,Italy, December.
- MacLaren, A. C., O'Gorman, K. D., & Taheri, B. (2010). How much for your kidney? The rise of the global transplant tourism industry, Healthcare Travel Conference,Tabriz,Iran, October.
- Taheri, B., Jafari, A., & Thompson, K. (2010). Health tourism inIran: surgery or cultural visits? Healthcare Travel Conference,Tabriz,Iran, October.
- Taheri, B., & Thompson, K. (2010). Autotelic experience: engagement in museum exhibit, Academyof Marketing, 9th Arts, Heritage, Non-profit and Social Marketing SIG, King’s College,University of London, September.
- Taheri, B., & Thompson, K. (2010). The effects of pre-visit attributes on active consumption of museums experience, European Association for Consumer Research Conference, Royal Holloway, University of London, July.
- Taheri, B. (2009). Consumer tourism experience: serious leisure or creative tourism? EuroCHIRE, HAAGA-HELIA, Finland, October.
- Taheri, B., & Thompson, K. (2009). Consumer operant resources and the co-production of cultural tourism experiences, ATLAS, Aalborg, Denmark, May.
Other Conference Papers
- Taheri, B. (2011). Influence of cultural visitors’ psychological factors on museum engagement, Poster presented at the University of Strathclyde Research Day, Barony Hall, June.
- Taheri, B. (2010). The effects of drivers of engagement on actual engagement in museum exhibits, Poster presented at the University of Strathclyde Research Day, Barony Hall, June.
- Taheri, B., & Thompson, K. (2010). Drivers of engagement: the effects of pre-visit attributes on active consumption of museum experience, Poster presented at ACR Workshop on Enhancing the Status of Consumer Research in Non-Western Contexts, Glasgow, UK, July.
- Taheri, B., & Thompson, K. (2009). Cultural tourism consumption: serious leisure or creative tourism? Poster presented at the University of Strathclyde Research Day, Barony Hall, June.


