Andrea is a life-long Strathclyder completing her LLB in Scots Law at University in 1997. A career change led her to the world of marketing and before joining the department, as first a doctoral researcher and later a lecturer, she spent 7 years within the marketing industry primarily in the FMCG sector with time in brand management at Procter & Gamble and Nestle and a brief foray into utilities working with ScottishPower.
Andrea began her road back to academia completing her MBA at Heriot Watt University, her MRES at Strathclyde, her final dissertation considering the social semiotics of government communications campaigns, and is currently finishing up her PhD considering food consumption and its role in identity creation and social well-being.
Research Interests
Andrea Tonner is interested in issues of consumption and identity. She has primarily explored this in a food context and this remains a passion but she is also considering how post-partum women construct identity and attain belonging through service consumption. Andrea is particularly interested in exploring consumer narratives but embraces all things qualitative including her current auto-ethnographic reflections.
Teaching
Andrea’s teaching on the Undergraduate Marketing programme is broad in scope: coordinating the Honours core class Issues and Trends in Marketing & teaching across the 2nd-4th years on Advances in Buyer Behaviour, Marketing Communications, Management of Sales Operations and Strategic Marketing. In addition, she teaches on the department’s Msc within the Business Analysis elective and has contributed to the faculty MBA programme.
