The course consists of at least 36 months consecutive months on a full time basis or a minimum of 45 months on a part time basis.
Doctor of Philosophy (PhD)
Director of Doctoral Programme: Dr Spiros Gounaris
Research Secretary: Mrs Christina McFadden
Duration of Study
The course consists of at least 36 months consecutive months on a full time basis or a minimum of 45 months on a part time basis
Entry Requirements
- A degree, or other qualification considered by the University Senate to be the equivalent to a first- or upper second-class Honours degree of a British University OR
- A postgraduate Master's degree in Business or Marketing
- If English is not your first language you are required to have an IELTS score of 7 or a minimum TOEFL score of 625 or 263 computerised
Course Structure
PhD students will be expected to gain a Postgraduate Certificate (PgCert) or Postgraduate Diploma (PgDip) in Research Methodology in Business and Management, which runs throughout the first year of study.
The course provides you with a grounding in research methodologies in the management disciplines, in accordance with the Economic and Social Research Council's (ESRC) guidelines. As this course is run by the Faculty and not by individual departments, you are able to exploit the cross-fertilisation of ideas between different areas of management.
You will also be expected to attend seminars led by guest speakers, these seminars cover a variety of marketing topics. This affords you the opportunity to regularly discuss research topics with a growing network of contacts.
Areas of Research
Applications are welcomed from students who wish to research in any area of marketing but particularly from those who intend to work in one of the Department's major research areas.
Below is a list of potential supervisors and their research interests. It is not advisable to submit an application with a research proposal that does not match with potential supervisors.
|
Potential Supervisor |
Broad Area of Interest |
Target Area of Research |
|
Ennis, Dr Sean |
Marketing and the supply chain. |
Marketing and supply chain management, managing channels in the supply chain, retail supply chains. |
| Gounaris, Dr Spiros | Services Marketing, B2B Marketing & Relationship Marketing, Strategic Marketing. | Service Blueprinting, ServicesCapes, Key Account Management, Market Orientation, New Product/Service Development & Innovation, e-Marketing and Social Media |
|
Hamilton, Dr Kathy
|
Consumer culture. |
consumer disadvantage, family consumption, nostalgia, celebrity culture and theorising the consumer experience. |
|
Harker, Dr Michael |
Relationship marketing. |
Customer perspectives on RM, e-marketing in the small firm |
|
Hewer, Dr Paul
|
Theorising consumer cultures, consumer tribes; brand tribalism; brand communities; culinary and dance cultures. |
Theorising consumer cultures, consumer tribes; brand tribalism; brand communities; culinary and dance cultures. |
|
Ibeh, Prof Kevin I N |
International business and marketing. |
Developing countries' firms, export behaviour, international entrepreneurs, small firm internationalisation. |
| Jafari, Dr Aliakbar | Interpretive consumer research and experiential marketing | Empirical work that seeks to build upon and contribute to the following areas of research: institutional theory, theories of globalisation, transformative consumer research, development discourses, post-colonialism, aesthetics, and religions and spirituality. |
| Lemke, Dr Fred | My research area centres on consumer behaviour and how it can be influenced by creating a multi-layered customer experience, relationship quality, value co-creation, etc. I am exploring consumers/customers in international B2C and B2B contexts, covering a variety of manufacturing and service industries. I favour a cross-disciplinary perspective and blend marketing with new product design and development, strategy, sustainability, and political science. |
Customer Experience and Consumer Behaviour; Value (co-)creation; Hidden Needs Analysis: New marketing research methodologies; Sustainability (eco, green, corporate social responsibility); Relationship Quality (B2B and B2C) and Networks (B2B, B2C, and Actor-to-Actor); New Product Design and Development.
|
|
Shaw, Dr Eleanor |
Entrepreneurship and small business marketing. |
Social and women's entrepreneurship. |
|
Tagg, Dr Stephen |
Consumer behaviour. |
Abnormal consumption, temporal patterns of behaviour, Islamic, e-business. |
|
Wagner, Dr Beverly
|
customer-supplier relationships, inter-organisational cooperation, and logistics and supply chain management, sustainable supply chains, green consumerism. | customer-supplier relationships, inter-organisational cooperation, and logistics and supply chain management, sustainable supply chains, green consumerism. |
|
Wilson, Prof Alan |
Links between corporate culture, performance measurement and service delivery personnel. |
Corporate reputation and service delivery personnel, electronic word of mouth, social media, marketing research. |
|
Wilson, Dr Juliette |
tbc | tbc |
How to Apply
ONLINE APPLICATION
To register for online application please use the link below (opens in a new window): http://pgr.strath.ac.uk/
Upload the following information:
- A brief indication of your areas of proposed research, this should be no more than 4-6 pages long, (potential supervisors' interests are shown on the table above but please do not e-mail any supervisor directly)
- A copy of your CV
- Photocopies of all qualification received to date
- If English is not your first language proof of your IELTS or TOEFL score. Certificates which are more than two years old will not be accepted
- Two references
Failure to upload the requested supporting documentation to your application form will delay your application. On completion you should submit your online application to Registry.
Please note that new PhD students commence their studies in early October and, as a result, applications received after the end of July will be considered for the following year.
