Dr Stephen Tagg

Reader

Marketing

Personal statement

I am now on flexible (late) retirement until septembe 2017.  I am still working in the marketing department doing some teaching and helping with research progress by using my methodological expertise. My currrent interets are in using narraative knowledge representation language for qualitative data analysis as well increasing skills with SmartPLS SPSS MPLUS and R (text mining). 

Publications

Scottish independence social media analyses : some R tm analyses
Tagg Stephen, Shephard Mark Peter, Quinlan Stephen
Social Media Analysis : Methods and Ethics, (2014)
Engaging the brain as well as the heart : political literacy and social media platforms
Shephard Mark Peter, Quinlan Stephen, Tagg Stephen, Paterson Lindsay
Beyond the Youth Citizenship CommissionBeyond the Youth Citizenship Commission, (2014)
Towards a universal model of internet banking adoption : initial conceptualization
Harrison Tina Suzanne, Onyia Okey Peter, Tagg Stephen K.
International Journal of Bank Marketing Vol 32, pp. 647-687, (2014)
http://dx.doi.org/10.1108/IJBM-06-2013-0056
Dealing with information from social media
Shephard Mark Peter, Quinlan Stephen, Tagg Stephen, Paterson Lindsay
Understanding Research on Social Attitudes Regarding the Scottish Independence Referendum 2014Understanding Research on Social Attitudes Regarding the Scottish Independence Referendum 2014, (2013)
Anti-social e-tribes : e-gangs, cybercultures and control in online communities
Rogerson Robert, Sadler Sue, Karagiannidou Eleni, Duncan Sallyanne, Ruthven Ian, Tagg Stephen, McDiarmid Alisdair
Cyberculture NowCritical Issues, (2013)
New Developments in Online Marketing
Tagg Stephen, Stevenson Alan, Vescovi Tiziano
(2012)

more publications

Professional activities

Quality and Quantity (Journal)
Peer reviewer
2011
Journal of Medical Marketing (Journal)
Editorial board member
2009
Consultancy for Strathclyde Passenger Transport
Advisor
1980

more professional activities

Projects

Centre for Creativity, Regulation, Enterprise & Technology (CREATe) | Geib, Christian
Edwards, Lilian (Principal Investigator) Tagg, Stephen (Co-investigator) Geib, Christian (Research Co-investigator)
Period 01-May-2013 - 01-May-2016
Replication: Understanding the formation of norms and anti-social behaviour on online social networks
Duncan, Sallyanne (Co-investigator) Rogerson, Robert (Principal Investigator) Karagiannidou, Eleni (Co-investigator) Ruthven, Ian (Co-investigator) Tagg, Stephen (Co-investigator)
This is a Bridging the Gap funded project which focuses on understanding behaviour in online social networks and in particular the ways in which deviance from social norms are defined and managed.
Period 30-Nov-2009
Impact of Discussion Threads in Social Media on Support for Independence
Shephard, Mark Peter (Principal Investigator) Tagg, Stephen (Co-investigator)
Period 01-Mar-2013 - 12-Apr-2014
Social Media and the 2014 Scottish Independence Referendum: The Twitter dimension (AQMeN Sm Grants)
Shephard, Mark Peter (Principal Investigator) Tagg, Stephen (Co-investigator)
Period 01-Aug-2013 - 31-Jan-2014
The impact of social media on young peoples attitudes towards independence (AQMeN Sm Grants)
Shephard, Mark Peter (Principal Investigator) Tagg, Stephen (Co-investigator)
Period 01-Aug-2013 - 28-Feb-2014
Centre for Creativity, Regulation, Enterprise & Technology (CREATe)
Edwards, Lilian (Principal Investigator) Tagg, Stephen (Co-investigator)
Period 01-Oct-2012 - 31-Aug-2017

more projects