Why this course?
The Msc Marketing (Athens) programme is designed for non-business graduates or business graduates with no marketing component who want to pursue a career in this area.
The programme reflects the dynamic and technologically innovative nature of contemporary marketing, spanning private, public and third sectors.
You’ll gain a sound knowledge of the principles of marketing. Most importantly, you’ll develop an understanding of consumer behaviour in relation to individuals and organisations.
We’ll also ensure that you gain the technical and personal skills necessary to pursue your future career.
The programme features a choice of elective subjects. These reflect the current diversity in contemporary marketing practice.
The course has many value added features including but not limited to:
- real-life learning through our live industry consultancy project, ‘Marketing Works’
- industry collaboration
- research excellence
- skills-based teaching
What you’ll study
You’ll study seven compulsory (core) and four optional (elective) classes.
Teaching methods include case studies, simulations, seminars, presentations, team work, problem-solving exercises, and ‘hands-on’ real-life business projects.
The teaching methods are designed to facilitate integration of the theoretical and practical aspects of the programme and encourage interaction among students. All classes require a high level of student participation in class and independent study.