Postgraduate online open day, 13 March 2023

MSc Digital Transformation

Key facts

  • Start date: April & October
  • Accreditation: triple-accredited Business School (AACSB, EQUIS, AMBA)
  • Study mode and duration: 18 months, part-time

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The MSc Digital Transformation is an executive masters programme for managers seeking to build their knowledge, skills and confidence in leading and managing digital technologies as a strategic resource/ interest.

This degree is intended to deliver a set of coherent managerial-level learnings about how to survive and thrive in a context of digital disruption whilst developing digital maturity as an organisation. It does not require a digital technical background, and specific technologies are examined as a management concern only, not in technical depth.

The programme is delivered through a student-centric, flexible and modern format, integrating the latest theory, practice and implementation approaches.

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Why this course?

Our Digital Transformation Masters addresses recurring themes of how to manage and lead effectively in a context of digital disruption, digital economy and the digital transformation of various industries, processes, applications and products & services.

Participants will acquire deep insights into emerging technologies impacting on numerous industries, and how to interpret, strategise, invest, innovate, drive change and lead people effectively in this dynamic context.

The varied curriculum will introduce you to a range of analytical lenses:

  • technological
  • leadership
  • strategic
  • commercial
  • change and innovation
  • policy/regulatory
  • international
  • foresightful

This will equip you with the balanced set of skills, knowledge and practical insights required of strategic leaders engaging with digital transformation.

Exterior of Strathclyde Business School with students walking past

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A top priority for business

Mastering digital transformation is a top priority for business:

  • 2022 global spend on technologies and services for Digital Transformation was $1.8 trillion, and will reach $2.8 trillion in 2025 (Statista, 2022). 70% of initiatives did not reach their goals (Forbes 2018)
  • more than 80% of company leaders expect to accelerate digital transformation as a result of the global coronavirus pandemic (BCG August 2020)
  • only 13% of leaders believe their organisations are ready to compete and thrive in the digital economy (Sloan Management review, 2020)
  • UK spending on digital & technology consulting in 2019 was £3 billion (

Suitable for a range of career goals

The MSc in Digital Transformation is a post-experience degree for students that have accrued adequate pre-course experience from a wide diversity of industry backgrounds, job roles, locations and nationalities.

The students come with a range of career goals which will include:

  • promotion within their current company and industry
  • a move to a different company and/or industry
  • starting their own company
  • a complete change of career
  • a significant geographical move

The MSc in Digital Transformation enables all these transitions and equips graduates to pursue a variety of leadership careers in a global environment.

Triple-accredited business school

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Course content

Exploring Digital Transformation Practice (20 credits)

Through expert speakers, cases, examples and industrial visits, students will explore the trends and future directions of digital transformation practice, identifying organisational and managerial implications of personal importance and value.

This class will run throughout the course of the programme, helping students to reflect on their learning and the insights gained from each class as well as providing a wide range of high-value guest lectures, events and novel learning experiences facilitated by the practitioner community.

At the end of this class, students will take part in a ‘mini-viva’ where you will reflect on your own strategic leadership style and abilities in the digital transformation space.

The Exploring Digital Transformation Practice class will complement the six core modules outlined below:

Managing Digital Transformation

The aim of this class is to allow students to understand and frame the digital transformation management challenge by grasping key points of language, knowing the important concepts and implications and how they hang together across industrial, organisational and functional settings.

Mastering Digital Technologies

The aim to achieve digital literacy in topics such as:

  • cloud
  • software as a service (SaaS)
  • big data
  • analytics
  • machine learning
  • robotics
  • artificial intelligence (AI)
  • internet of things (IoT)
  • blockchain
  • cybersecurity

Students will build capabilities in digital technological appraisal, digital technology tracking and making business use cases for investment in technologies.

Understanding Global Digital Disruption

The aim of this class is to explore influences in the external environment, including economic policies and regulatory frameworks relating to digital disruption in different global jurisdictions, and examine effective organisational responses and examining the ethics of digital disruption at an industrial / institutional level.

Customer Engagement in a Digital World

The aim of this class is to develop marketing insights and user experience design based on creative applications of digital technologies; maximising the customer value of digital transformation, and creating new customer-centric, branded digital propositions and enhanced service designs.

Leading Digital - Innovation, Culture & Delivery

This class will provide an exploration of what might be effective approaches to leading transformation in a digital context. Creating change management plans, addressing individual projects and long term organisational cultural and structural initiatives, the class also examines how to effectively realise strategic digital transformation ideas in practice.

Designing Digital Practices for Business Transformation

This class will introduce a combination of contextual factors, analysis and formulation methods for developing and testing strategies for digital business model innovation & effective strategizing in the digital space.

Students will then proceed with the capstone project which can be completed in three ways. Students can choose from a management research thesis, a consultancy project or a digital business start-up project.

Regardless of which project option taken, students will be supervised by a Strathclyde academic or an industry practitioner.

Management Research Thesis

Students who opt for the traditional conclusion to a Masters degree will complete a digital transformation-related project which will produce a piece of original management research in thesis form.

Consultancy Project

Students who take the project option will scope out and lead a significant digital transformation project leading to operational costs improvement, enhanced customer experience or transformed business model within an existing organisation (not necessarily the student’s own organisation).

Assessment is based on a project report and final client presentation.

Business Start-up

Students who take this option will be supported to develop and establish a business in which digital is core to operations or the value proposition. This can be a solo or group option.

Assessment is based on relevant outputs such as a business plan, marketing and finance projects, and specified long and short-term strategies for the business.

Guest lectures

The course delivery will include sessions delivered by industry experts working within digital transformation across sectors, presenting on and discussing current and key challenges as well as aspects that will shape the future of business through digital technologies.

Connected experience

Access additional, value-adding experiences with masterclasses, digital cultural events and industrial visits. These will be enabled by the business school’s extensive industrial connections and engaged alumni base.

Programme timetable

Year 1

October Induction
November to December: Managing Digital Transformation

Year 2

January to February Mastering Digital Technologies
March to April Understanding Global Digital Disruption 
May to June Customer Engagement in a Digital World 
July to August Leading Digital – Innovation, Culture & Delivery 
September to October Designing Digital Practices for Business Transformation 
November to April Capstone project (thesis, consultancy or business start-up) 

Learning & teaching

The course runs in a series of 20 credit modules. Each module runs for approximately six weeks with a combination of asynchronous digital content and activity, alongside synchronous teaching sessions. Each 20 credit module will have a minimum of 50 hours interactive learning activity and an overall learning time (including assessment) of 200 hours per module.

Initially, the programme will be offered in a blended, part-time, executive Masters format. This will be organised in six 20 credit blocks delivered through a blend of structured online self-study, facilitated live engagements (in person or in digital mode), and asynchronous online engagement with tutor-supported activities. Running alongside the blocks is a ‘practice’ module in which contemporary debates, guest speakers, and integrative experiences will consolidate managerial learning at the cutting edge of digital transformation.

Students will build a reflective portfolio of insights from classes and a wide range of high-value guest lectures, events and novel learning experiences facilitated by the practitioner community.

Each class will be delivered in a 'flipped' format, with online learning material organised in a structured, session-based format in the virtual learning environment. This will include foundational material, providing an optional means for students to develop their essential understanding of concepts required to succeed in the class.

The main class activities will be organised by session, in which the class facilitator leads students through a schedule of activities such as:

  • case discussions
  • group working/mini-projects
  • forced debates
  • panel discussions and guest speakers
  • external visits

Live activities may be delivered in person, in a digital environment, or a combination of the two. This will provide flexibility and contingency for both staff and students.

Additional features include extensive involvement of external practitioners, and student choice in assignments.


Students can elect to undertake assessment through work-based learning methods if they have the opportunity and motivation; alternative but equivalent assessment modes will be available for those that choose otherwise.

The Exploring Digital Transformation Practice module delivered over the course of the programme will culminate in a mini-viva for the student in which they reflect on their own strategic leadership style and abilities in the digital transformation space.

For the concluding capstone experience, students will be able to select from a management research thesis consultancy project or digital start-up project.

For the consultancy project, client outcomes and final presentation will form the basis of assessment.

For a digital start-up, a prescribed set of business documents such as business plans, financial projections and marketing collateral will form the basis for assessment.

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Entry requirements

MSc Digital Transformation is an executive Masters programme for managers seeking to build their knowledge, skills and confidence in leading and managing digital technologies as a strategic resource/ interest.

Academic requirements

Candidates should have a minimum second-class Honours degree, or overseas equivalent in:

  • business
  • economics
  • engineering
  • social sciences

Applications from those with other degrees and professional qualifications are also encouraged to apply.

Entry at Diploma level may be offered to applicants who hold non-degree/professional qualifications and/or have several years' relevant managerial or professional experience.

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Fees & funding

Fees may be subject to updates to maintain accuracy. Tuition fees will be notified in your offer letter.

All fees are in £ sterling, unless otherwise stated, and may be subject to revision.

Annual revision of fees

Students on programmes of study of more than one year should be aware that tuition fees are revised annually and may increase in subsequent years of study. Annual increases will generally reflect UK inflation rates and increases to programme delivery costs.

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April intake
  • Year 1 - £3,750
  • Year 2 - £7,500
  • Year 3 - £3,750
  • Year 1 - £3,429
  • Year 2 - £6,857
  • Year 3 - £1,714
  • Year 1 - £5,250
  • Year 2 - £1,750
October intake
  • Year 1 - £7,500
  • Year 2 - £7,500
  • Year 1 - £6,857
  • Year 2 - £5,143
  • £7,000
Additional costs

No additional costs. Fees include all tuition materials.

Please note: the fees shown are annual and may be subject to an increase each year. Find out more about fees.

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Start date: Apr 2023

Digital Transformation - April intake

Start date: Apr 2023

Start date: Apr 2023

Digital Transformation - April intake

PG Diploma
Start date: Apr 2023

Start date: Apr 2024

Digital Transformation - April intake

Start date: Apr 2024

Start date: Apr 2024

Digital Transformation - April intake

PG Diploma
Start date: Apr 2024

Start date: Oct 2023

Digital Transformation - October intake

Start date: Oct 2023

Start date: Oct 2023

Digital Transformation - October intake

PG Diploma
Start date: Oct 2023