BA Joint Hons French & Marketing
ApplyKey facts
- UCAS Code: RN15
Study abroad: exchange links with universities in Dijon, Paris & Angers
Applicant visit day: March each year
Study with us
Our BA (Hons) Humanities & Social Sciences degree, explained.
Why this course?
French is a major international language. It's the first language of more than 100 million people across the world, while more than 60 million people speak French as a second language.
Studying with us will give you the chance to become a fluent linguist and, with our year abroad programme, an opportunity to experience living, working and/or studying in another country.
Recognising and understanding customer requirements and the achievement of customer satisfaction is at the heart of Marketing studies.
Our department is widely recognised as one of the leading centres of marketing education and research in the UK. We aim to equip you for a variety of marketing and management careers.
What you’ll study
French
In every year, teaching focuses heavily on language work, but you'll also discover more about the culture of France and French-speaking countries.
Year 1
Two streams are offered in first-year: one for students with Higher French or an equivalent qualification and another for those without. Students in both classes study contemporary French language and aspects of the country’s culture and society.
Year 2 & 3
You'll continue to develop your reading, writing, speaking and listening skills. In the cultural class each year, you'll learn more about the history, politics, literature and cinema of France and French-speaking countries.
Year 4
In your final year, you'll concentrate on translation, written and oral language, and interpreting. You'll also have the chance to write a dissertation in French. If, however, you choose to write your dissertation for your other Honours subject, you'll take two of our cultural classes. These classes reflect the research expertise of our staff and currently focus on topics such as France since 1945, Black France, Writing the Body, and Images of Women.
Major projects
In your final year, you’ll build on your project work from previous years and write a dissertation.
Year abroad
Honours students spend a year abroad after Year 3, usually working as an English-speaking teaching assistant, gaining experience on a work placement, or studying at a foreign institution.
This is a central highlight of the course and a major formative experience for students, not just in terms of language, but on many different levels, personal as well as professional.
Student competitions
The Stevenson Exchange Scholarship is a competitive award which offers students funding towards a project they wish to undertake while on their year abroad. Staff select and interview several candidates for this each year. Our students usually do well in this competition; in 2019, for example, one student secured £1,050 towards his project.
Marketing
You'll learn about the basic principles of marketing and explore marketing within an organisation.
In your final year of study, you'll learn about the value of brands to firms and consumers. Options include International Business Management, Sports Marketing and Social Marketing.
Work placement
Third-year students have the option to study abroad at one of our partner institutions across a number of countries worldwide. This study period can last for one or two semesters.
Student competitions
CIM The Pitch
Each year, students are offered the opportunity to partake in the annual student marketing competition – CIM The Pitch in which students are able to apply theory to practice for a live brief for a major company operating within the UK. Students from Strathclyde have been awarded first place in this competition for three years running (2018, 2019 & 2020). This competition is open to all second, third and Honours year students.
The Marketing Society Awards
Students write an essay, compete in an ‘Apprentice-style’ day in Edinburgh and shortlisted students attend an awards ceremony in May. The prize is a three-month paid internship.
Target Jobs: Scotland Undergraduate of the Year Award
Students must sit a series of online tests, application forms, interviews and assessment exercises, culminating in an awards ceremony in Canary Wharf, London in April. The prize is the chance of a graduate job with a number of leading companies.
These prizes were won by Strathclyde Marketing students in 2018.
Single & joint Honours information
English, English and Creative Writing, History, Politics and International Relations and Psychology may be studied to Single or Joint Honours level.
Education, French, Spanish, Law, Journalism, Media and Communication and Social Policy are available only as Joint Honours Programmes. Economics, Human Resource Management, Marketing, Mathematics and Tourism can also be studied alongside a Humanities and Social Sciences subject.
The available subject combinations may change each year. Once accepted on the programme you'll be allocated an advisor of studies who will be able to let you know which subjects can be combined, in first year, and beyond.
French
Year 1
You'll take two combined classes: French 1A (semester 1), French 1B (semester 2). These courses are mainly organised around a linguistic progression towards level B1 in the Common European Framework of Reference for Languages. There's a regular input of cultural background which takes the form of three lectures in semester 1 and two in semester 2 covering the following topics:
- The Making of Modern France
- France in a Global Context
- Understanding the French Republic
- French Identities
- Contemporary French Society
In addition, there's an introductory lecture in semester 2 entitled ‘What is translation about?’.
Marketing
Introduction to Marketing
Marketing is a key part of any successful business, and a good theoretical and practical knowledge of the subject will be of immense benefit to an aspiring manager or entrepreneur. In this class, you'll be exposed to concepts and ideas from economics, sociology, psychology, geography and other social sciences, all in the context of the competitive business environment.
French
Students take two language classes as in Year 1. The language courses are based on a series of classes.
Le Monde du Travail
Cultural focus: time (35 hour week, RTT and ‘ponts’, paternity/maternity leave, …) & ‘human resources’ (hierarchical organisation, discrimination, unions, relocation,…)
Linguistic focus: the negation, asking questions, using pronouns.
La France et L'Europe
Cultural focus: the origins of the European ideal, Europe and the EU viewed from France.
Linguistic focus: subjunctive mood.
Immigration & Nationalité
Cultural focus: a historical view of immigration in France and a look at the specificity of the French ‘integration’ system.
Linguistic focus: the system of tenses in French (concentrating on past tenses).
Les Femmes en Politique
Cultural focus: a further look (after first year) at French politics, concentrating on topical issues.
Linguistic focus: modal verbs.
Les Régions
Cultural focus: decentralisation, importance of regions in France.
Linguistic focus: the passive voice.
L’Économie
Cultural focus: the French economy (role of the state, …), marketing à la française
Linguistic focus: equivalent of –ing in French.
In addition, students specialising in French take the French Culture and History 2 class. This class focuses on the Occupation and French Colonialism/Decolonisation. The historical context for each topic is first set, and documents from the two periods studied, before discussion moves on to the cultural domain, via analysis of the following texts and films:
- Au Revoir les Enfants (film, Malle)
- Stupeur et Tremblements (text, Nothomb)
- L'Étranger (text, Camus)
- Le Samourai (film, Melville)
- Anthology of historical texts relating to the Second World War
- Anthology of historical texts relating to French Colonialism/Immigration
Marketing
Understanding Consumers & Markets
Many of the fundamental concepts of marketing are based on an ability to understand consumers and how these concepts can be implemented more effectively when adequate information about the market and potential consumer behaviour is available.
In this module you will explore factors that influence consumer behaviour and shape consumption practices. The module will draw upon psychological theories to examine how memory, social influence, personality, attitudes and learning influences consumers. You will develop an understanding of consumer behaviour from both managers and consumers perspectives.
The module will also introduce you to key concepts and techniques in market research and how market research can be used to understand consumers changing behaviours. The module will provide you with an in depth understanding of qualitative and quantitative research methods and prepare you for practical market research projects.
You will also gain an opportunity to acquire an industry recognised qualification from the Market Research Society.
The assessment for this module is a combination of individual and group coursework.
Services & Retail Marketing
The service sector is large and a growing feature of the UK economy. In addition, most manufacturing, and product-based organisations (e.g., IBM) encompass extensive service functions as well as product operations. As consumers, we purchase services everyday- be it retail banking, shopping at a supermarket, going to a restaurant, visiting the hairdresser, using transportation services, or engaging with experiential services such as tourism, sports, theatre. Therefore, it is important to understand the problems and challenges in designing and delivering high quality services for customers and businesses.
This module will encourage you to explore and reflect on real world services. The module will help you understand the unique characteristics of services and how service organisations require a distinct approach to marketing strategy both in its development and in its execution. You will draw upon your foundational learning knowledge of marketing in Year 1 such as the marketing mix and further learn about the extended marketing mix.
The module will also provide you with insight into service retailers. You will learn about key elements of service retailers that influence the development of retail strategies and the interaction between consumers and retailers at both in-store and online operational levels. You will also develop an understanding of the dynamic nature of supply chains and innovative distribution channels. You will explore different retail contexts and the supply chain relationships required to create value alongside strategies for sustainable practices.
The assessment for this module is a combination of individual and group coursework.
French
L’Esclavage Moderne
Cultural focus: a historical review of slavery and a look at modern forms of slavery.
Linguistic focus: reinforcement work on subjunctive mood, passive voice and negative forms.
Les Nouvelles Façons de Consommer
Cultural focus: the impact of consumerism on the environment.
Linguistic focus: adjectives and comparative, hypothesis, conditional mood.
Le Système Éducatif
Cultural focus: a look at current issues in the French education system.
Linguistic focus: reported speech, imperative mood, a further look at pronouns.
L’Année à l’Étranger
Cultural focus: practical module aiming at preparing students for the year abroad.
There is also a French Studies 3 class: Freedom and Identity in France and the Francophone world. This class is based on the study of the following texts and films as examples of the treatment of the class’s twin themes:
- Milou en mai (film, Malle)
- Poverty (various texts)
- The Dreyfus Affair (various historical texts)
- Monsieur Klein (film, Losey)
- Rue des Boutiques Obscures (text, Modiano)
- National Identity in the Third Republic (various historical texts)
Marketing
Strategic Marketing in an International Context
The module aims to equip you for a career in strategic marketing in various industries. It is important for marketers to obtain a good understanding of various perspectives on marketing strategy and to develop the ability to evaluate, design and implement a sustainable and profitable marketing strategy.
In this module you will learn strategy formulation and planning aspects associated with strategic marketing in domestic and international contexts. The module will further stimulate your thinking around questions such as:
- Why some products or services succeed and why others fail?
- What are the challenges involved in designing and implementing a profitable and sustainable marketing strategy?
The assessment for this module is a combination of individual and group coursework.
Marketing Communications in the Digital Age
Every business, organisation and media outlet relies on traditional and digital communications to communicate their products and services to consumers and businesses. As the change and consumption of different media continues to increase, there is a demand for graduates to embrace new technologies and engage in innovative content creation for traditional and digital marketing communications.
In this module you will explore the various forms of traditional and digital marketing communications. You will gain an understanding of the strategic role of marketing communications and the integration of both traditional and digital communications to develop a marketing communications plan. You will further explore the role of social media marketing and mobile marketing in the digital world and learn how to develop a digital marketing campaign using a range of digital tools such as SEO, PPC, Google AdWords etc.
The assessment for this module is a combination of individual and group coursework.
Year abroad
French
French
The language course is based on a series of thematic dossiers dealing with current issues in France and the Francophone world. The focus of the class is on reinforcing and developing key professional language skills, such as translation into English, translation into French, liaison interpreting, and 'exposé' (formal oral presentation).
Students in Joint Honours French will additionally have one or more French Studies 4 classes. Everyone will take the Core Class, Images of Women, which considers the changing portrayal of women over the centuries, using the following texts as the basis of discussion:
- Madame Bovary (novel, Flaubert)
- Fatale (novel, Manchette)
- L’événement (Ernaux, novel)
- Women in the Paris Commune of 1871 (various historical documents)
Joint Honours students not writing a dissertation in French will take these two further classes:
- The Occupation and its portrayal in French films
- France since 1945
Marketing
Compulsory classes
Brand Management
The importance of brands raises significant questions of how to develop brand equity and how to communicate a branding strategy of differentiation, value and identification. The role of the Brand Manager is reviewed along with formulating the necessary communication strategies to build brand equity and secure market share.
More recent approaches in this vein suggest that the traditional Brand Management approach is all too limited, leaving many questions unanswered. Consequently more recent approaches address the co-construction of brand value, through viral branding, using social media, co-branding and brand extensions. In this respect, the principles of branding are now being applied beyond simply new product development, to such strategies as places, communities and countries.
Other key strategies that may be discussed include, luxury branding, nation branding, business-to-business branding and corporate brands.
Dissertation
Elective classes
Social Marketing
This course aims to build foundational knowledge of traditional commercial-oriented Marketing, by examining applications of Marketing in a social context. Each year millions of pounds are spent world-wide to combat health and social problems such as HIV/AIDS, smoking, drug and alcohol abuse and rising obesity levels. At the same time excessive consumptions burdens society with building landfills and increasing pollution. Meanwhile there are still people who consume 'too little' and who suffer from hunger.
The class considers recent research in a variety of Social Marketing contexts and material is continuously updated to ensure that students gain an understanding of the most relevant and critical Social Marketing trends.
Advances in Consumer Behaviour
This class provides students with an understanding of some of the contemporary issues and challenges in understanding consumers. Building on the undergraduate Consumer Behaviour class, this module aims to develop students’ ability to analyse consumer behaviour in a variety of situations and to explore the complexity of 21st century consumption.
The class reviews consumer trends and the significance of consumer culture, and then explores topics that are the focus of recent research attention. Current topics include consumer identity (possessions and body image); consumer vulnerability; postmodern consumers; consumer tribes; consumption spaces; consumers and celebrities and consumers and ethics.
Managing Customer Relationships
International Business Management
This class examines the theoretical underpinnings which help explain the operations of such enterprises, covering both international business strategy and international business management. This will be achieved by exploring contemporary issues in academic thought and international business practice.
Managing Integrated Marketing Communications: Theory & Practice
The class will create a learning environment in which students can enhance their knowledge of relevant marketing communications theories and develop the necessary analytical, creative and decision-making skills required to effectively manage IMC in a variety of contexts.
Sports Marketing
This class provides you with an opportunity to study and apply marketing principles and concepts to a sector that has gained increasing significance in society world-wide. We’ve witnessed the emergence of a sports culture in many countries. This, in turn, has led to the emergence of sport as a global industry.
Sport is one of the most important sectors in the UK in terms of spectator interest, participation and consumer spending. It is also a varied industry consisting of sports products as well as sports services, spectator sports, sports media and sport-related travel.
Sustainability, Marketing & Society
This class explores sustainability and the role of marketing in society as an agent of change. Marketing as a discipline is often tarnished by the assumption that it focuses on encouraging overconsumption, driving sales for sales sake and is misleading the public. Whilst this is often true, marketing also has a substantial role to play in tackling the biggest challenges in our society, and in particular driving societal discourse and market change towards the attainment of the Sustainable Development Goals (SDGs).
This class builds from a foundation of evidence-based marketing, driven by systems thinking, understanding full product and service life cycles and fact-led decision-making. Ensuring the claims made and communication approaches employed are substantiated, well-designed and targeted at change for good. A number of different techniques are explored to identify and exploit vectors for change through different approaches to understanding market systems, targeting key stakeholders to drive change, and marketing tactics for reshaping market, organisational and consumer behaviour. The class is an advanced marketing class, assuming a sound grounding in areas of consumer behaviour, branding, strategic marketing and marketing research as a foundation on which more advanced concepts can be built.
Learning & teaching
French
We focus on the four important language skills:
- reading
- writing
- speaking
- listening
We make great use of technology in the classroom – interactive lectures and digital language laboratories – and outside, through the use of web-based learning and streamed French television.
In later years you will perform presentations, write reports and interpret into English, which prepares you for potential future careers.
Scholars from French universities visit regularly to give guest lectures and lead workshops, at both undergraduate and postgraduate level.
Marketing
Teaching is given over two semesters in blocks of 12 weeks each. Methods include lectures, tutorials and seminars. As a student, you will take part in team-based projects and make use of online teaching materials. Our industrial partners regularly assist in teaching and the assessment of student presentations.
Assessment
French
Our assessment methods include:
- written examinations, including translations
- writing for a specific purpose
- essays
Continuous assessment ranges from online grammar tests to group projects, while oral/aural tests are performed throughout the course. Students write a dissertation in their final year.
Marketing
The majority of our classes are assessed by a final, unseen, exam, supplemented by one or more forms of individual and/or group coursework. In some cases, students can obtain an exemption from the exam on achieving a specified mark for their coursework (often in conjunction with satisfying attendance requirements.)
Class assessment methods include business reports, case studies, essays, presentations and learning journalism.
Students normally have one opportunity to be re-assessed for a failed class.
Entry requirements
Required subjects are shown in brackets.
| Highers |
(including English plus at least one other social science subject from those listed under preferred subjects below; plus National 5 Maths or Application of Maths at B to C.)
(including English at B plus at least one other social science subject from those listed under preferred subjects below; plus National 5 Maths or Application of Maths at C.) Preferred subjects
|
|---|---|
| A Levels | ABB-BBB |
| International Baccalaureate | 32-30 |
| Irish Leaving Certificate | Two H2 passes and three H3 passes including English
|
| HNC | Social Sciences: Year 1 entry: A in Graded Unit; Maths National 5 B, or equivalent |
| International students | View the entry requirements for your country. |
| Deferred Entry | Not normally accepted |
*Standard entry requirements
Offers are made in accordance with specified entry requirements although admission to undergraduate programmes is considered on a competitive basis and entry requirements stated are normally the minimum level required for entry.
Whilst offers are made primarily on the basis of an applicant meeting or exceeding the stated entry criteria, admission to the University is granted on the basis of merit, and the potential to succeed. As such, a range of information is considered in determining suitability.
In exceptional cases, where an applicant does not meet the competitive entry standard, evidence may be sought in the personal statement or reference to account for performance which was affected by exceptional circumstances, and which in the view of the judgement of the selector would give confidence that the applicant is capable of completing the programme of study successfully.
**Minimum entry requirements
Contextual Admissions for Widening Access
We want to increase opportunities for people from every background.
Strathclyde selects our students based on merit, potential, and the ability to benefit from the education we offer. We look for more than just your grades. We consider the circumstances of your education and will make lower offers to certain applicants as a result.
Placements
The Flexible BA
With our BA (Honours) degree, you can choose from subjects in Humanities, Social Sciences and Business, with two of your three subject choices taught by the Faculty of Humanities & Social Sciences.
The BA degree is a four-year course allowing you try new subjects, develop your own ideas, build a broad range of knowledge and enhance your employability.
Subject combinations
Use our subject picker tool to see the combinations available to you in Year 1 of the BA Humanities & Social Sciences degree. Please note that in Year 2 you'll continue with two of these subjects.
Explore the structure of the BA Humanities & Social Sciences degree for detailed information on Single and Joint Honours options.
University preparation programme for international students
We offer international students (non-UK/Ireland) who do not meet the academic entry requirements for an undergraduate degree at Strathclyde the option of completing an Undergraduate Foundation Programme in Business and Social Sciences at the University of Strathclyde International Study Centre.
Upon successful completion, you can progress to your chosen degree at the University of Strathclyde.
International students
We've a thriving international community with students coming here to study from over 140 countries across the world. Find out all you need to know about studying in Glasgow at Strathclyde and hear from students about their experiences.
Visit our international students' section
Chat to a student ambassador
If you want to know more about what it’s like to be a Humanities & Social Sciences student at the University of Strathclyde, a selection of our current students are here to help!
Our Unibuddy ambassadors can answer all the questions you might have about courses and studying at Strathclyde, along with offering insight into their experiences of life in Glasgow and Scotland.
Chat to a student ambassadorFees & funding
All fees quoted are for full-time courses and per academic year unless stated otherwise.
Fees may be subject to updates to maintain accuracy. Tuition fees will be notified in your offer letter.
All fees are in £ sterling, unless otherwise stated, and may be subject to revision.
Annual revision of fees
Students on programmes of study of more than one year (or studying standalone modules) should be aware that tuition fees are revised annually and may increase in subsequent years of study. Annual increases will generally reflect UK inflation rates and increases to programme delivery costs.
| Scotland |
Fees for students who meet the relevant residence requirements in Scotland are subject to confirmation by the Scottish Funding Council. Scottish undergraduate students undertaking an exchange for a semester/year will continue to pay their normal tuition fees at Strathclyde and will not be charged fees by the overseas institution. |
|---|---|
| England, Wales & Northern Ireland | £9,250 Assuming no change in fees policy over the period, the total amount payable by undergraduate students will be capped. For students commencing study in 2024/25, this is capped at £27,750 (with the exception of the MPharm and integrated Masters programmes), MPharm students pay £9,250 for each of the four years. Students studying on integrated Masters degree programmes pay an additional £9,250 for the Masters year with the exception of those undertaking a full-year industrial placement where a separate placement fee will apply. |
| International | £19,600 |
| University preparation programme fees | International students can find out more about the costs and payments of studying a university preparation programme at the University of Strathclyde International Study Centre. |
| Additional costs | International studentsInternational students may have associated visa and immigration costs. Please see student visa guidance for more information. FrenchCourse materials & costsThe majority of course materials are available to students via Virtual Learning Environment (VLE). Students can print course materials at their own expense. The cost of course texts does not normally exceed £30 per academic year. Key language texts are used over 2 or 3 years of study. Multiple copies are also available in the University Library. Study abroadStudying abroad is an integral part of the degree course in Modern Languages and usually takes place in Year 4. Students who choose to study in France are eligible for an Erasmus grant to help minimise the extra costs of living abroad. This however, is not a full maintenance grant. Students are required to meet travel, accommodation and extra living costs. These costs will vary dependent on the country of study. An estimated extra spend of £1,000 should be budgeted. A range of scholarships are available for students of French and awarded on a competitive basis. Students who work as English language assistants will receive a monthly stipend. In the case of France, this amounts approximately to €964.88 per month gross (€800 net after social security deductions). MarketingCourse materials & costsCourse materials comprise both textbooks and course handbooks. All of the compulsory handbooks are available to students free on the Virtual Learning Environment (VLE). Recommended text cost on average £50 to £100 per text. Copies are available free from the library for most core text. Honours students - cost of binding 1 copy of dissertation. The printing costs are four pence per page in black and white in the University and £3 for binding. Study abroadTypically, the cost of one semester abroad could be between £6,500 to £8,500 depending on the destination, currency exchange rates and lifestyle choices. Tuition fees are not paid to the exchange institution but continue to be paid to Strathclyde University in the usual way, however students are responsible for their own travel and living expenses i.e. flights, insurance, visa application, vaccinations/associated medical costs, accommodation, food, textbooks etc. Students are eligible to apply for a student loan as usual but must let the award agency (for example, SAAS) know that they will be studying or working overseas on a compulsory exchange. Students may be eligible for external funding however this is not guaranteed; the University of Strathclyde will continue to participate in the Erasmus programme until May 2023 however are also participating in UK’S Turing Scheme. The Turing Scheme offer contribution towards living costs for students undertaking work or study abroad as part of their degree and is calculated based on length of placement and living costs at destination. Students with an exchange place outside Europe are eligible to apply to the Neil Hood Memorial Fund for a scholarship. Full details of the application process are provided to all eligible students. Other scholarship opportunities may be available through the Alumni & Development department. Other costs
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| Available scholarships | Take a look at our scholarships search for funding opportunities. |
Please note: All fees shown are annual and may be subject to an increase each year. Find out more about fees.
How can I fund my studies?
Students from Scotland
Fees for students who meet the relevant residence requirements in Scotland, you may be able to apply to the Student Award Agency Scotland (SAAS) to have your tuition fees paid by the Scottish government. Scottish students may also be eligible for a bursary and loan to help cover living costs while at University.
For more information on funding your studies have a look at our University Funding page.
Students from England, Wales & Northern Ireland
We have a generous package of bursaries on offer for students from England, Northern Ireland and Wales:
You don’t need to make a separate application for these. When your place is confirmed at Strathclyde, we’ll assess your eligibility. Have a look at our scholarship search for any more funding opportunities.
International Students
We have a number of scholarships available to international students. Take a look at our scholarship search to find out more.
Dean's International Excellence Award
This scholarship is for new international students who will begin a full-time undergraduate course in the Faculty of Humanities and Social Sciences in September 2024. The award is a £5,000 scholarship per year for the duration of their degree (total of £20,000 for a four year course). All offer-holders are eligible for this scholarship.
Dean's International Excellence Award
Glasgow is Scotland's biggest & most cosmopolitan city
Our campus is based right in the very heart of Glasgow. We're in the city centre, next to the Merchant City, both of which are great locations for sightseeing, shopping and socialising alongside your studies.
Life in Glasgow
Careers
Strathclyde French graduates are currently working in a wide variety of environments around the world. Job titles include:
- journalists
- entrepreneurs
- lawyers
- engineers
- education professionals
- business executives
- professional linguists
- researchers
- IT experts
- civil servants
All language graduates have a range of transferable skills, which are greatly valued by employers. These include advanced spoken and written ability, competence in interpreting and/or translating and a high-level ability in other important communication skills.
Recent Marketing graduates have been recruited into the drinks, finance and service sectors with job titles such as brand manager, marketing assistant, marketing and sales trainee and media executive. Other roles include business analyst, retail manager, sales manager and retail buyer.
Apply
Please note that you only need to apply once for our BA degree programme.
For instance, if you have applied for BA Honours English and are considering your options for a Joint Honours degree, e.g. a BA Joint Honours in English and French you only need to apply for one or the other on UCAS.
If accepted on to the BA programme, you can study one of the many available subject combinations.
Start date:
French & Marketing (1 year entry)
Start date: Sep 2024
French & Marketing (1 year entry)
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