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BAIntercultural Communications for Global Business

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Why this course?

The Intercultural Communications with Global Business Honours programme provides Chinese students, who have already studied English, with experience in Western business practice, and develops a stepping stone into the world of global business.

After completing this course, graduates will be sought-after, both in China and around the world, due to their bilingual language skills and intercultural global business knowledge.

The Faculty of Humanities & Social Sciences is known for its innovative courses designed to encourage student and staff interaction and collaboration across subjects and disciplines, including; law, English, journalism and politics.

This course allows you to explore any areas that are of interest to you, to help you to share your future studies and career plans.

Consistently high ratings from students and external assessors are evidence of the quality of our teaching.

  • explore a true interdisciplinary approach
  • develop your knowledge and language of English in a business context
  • gain skills that lead you to become a sought after graduate worldwide
  • study at an institution ranked No 1 in the Complete University Guide League Tables 2019 for Communication & Media Studies

What you'll study

There are four compulsory classes and two elective classes in Year 3. In Year 4, you'll write a dissertation on an approved topic and take two compulsory classes plus two elective classes.

Available classes change from year to year; the following is an indicative list:  

  • International Leadership Development
  • Strategic Marketing in an International Context
  • Language in Business and Organisations
  • Managing Business Processes and Information Systems
  • Writing Real Life
  • Internet Law
  • Competition Law
  • War, Terrorism and Conflict
  • Contemporary British Governance
  • Literature, Language and the International Heritage Industry
  • Quantitative Methods in Social Research
  • International Influencers: World
  • Literature and Literature in English
  • Digital Communication and Culture
  • Issues and Trends in Business and Management
  • Contemporary Travel Writing
  • Songs: Music & Literature
  • Classical Literature in Translation
  • Literature, Mind & Brain
  • Commercial Law
  • Journalism & Popular Culture
  • 20th Century Literature
  • American Politics  

Course content

Year 3

Compulsory

International Leadership Development

Develop skills in business, management, personal development, team working, IT, presentations, international and cultural awareness, and ethical issues. The class is delivered in conjunction with our English department (no1 in Scotland, International Student Barometer) to deliver English teachings in a business context to facilitate and complement skills development.

Strategic Marketing in an International Context

This class takes an analytical, decision making oriented approach to the development and implementation of an international marketing strategy. There is the opportunity to explore the process for developing a successful strategy.

Language in Business and Organisations

You will explore the ways in which language is used in businesses and other organisations; learn how meaning is communicated, how to write for business, why speaking is a way of acting, how conversations are structured, and business etiquette.

Managing Business Processes and Information Systems

Gain an understanding of the key issues in the management of business processes and information systems within the wider context of the information/ knowledge economy.

Elective

Choose one.

Writing Real Life

Topics will include Hemingway as Journalist and Novelist, the blurring of genre in the work of Bruce Chatwin, fictional techniques in the work of Jon Krakauer, the transformation of real-life experience in the novels of Paul Watkins, John Grisham's deployment of fictional techniques in a non-fiction context, the genre of the obituary, the genre of the essay, hybrids which defy genre classification.

Internet Law

This class is a specialized elective looking up close and special areas of the online environment. It's so specialized that some background knowledge about the Internet, its regulation and governance is required beforehand in order to address several of the pressing in-depth topics that are under discussion today.

Competition Law

This class allows students studying law as part of a BA/LLB degree to enhance their knowledge and understanding of a particular area of law which can be of relevance to students undertaking a range of other principal subjects such as history, politics, marketing and economics.

War, Terrorism and Conflict

This class looks at the multi-faceted and ever-changing nature of war, conflict, and terrorism, in the context of the end of the Cold War and the September 11 terrorist attacks. It addresses debates within the sub-discipline of Strategic Studies (ie the study of the use of force) and International Relations more broadly, relevant to the causes of war, the conditions of peace and strategies for dealing with terrorism and conflict.

Contemporary British Governance

The class is organised around thematic issues of governance, containing with them, the core institutions processes, influences and debates on the British system of governance. It deals with:

  • culture, context and constitution
  • governance at the centre (parliament, prime minister, cabinet, courts)
  • dispersed governance at the sub-national and supra-national levels (local government, devolved bodies, agencies and quangos, and the EU)
  • democracy and accountability in a complex system of governance (citizens, elections, parties, interest groups, public opinion and media)
  • adapting and coping (coalition and latest developments).

It will be taught via a combination of lectures (introducing students to key themes/debates and tutorials (allowing highly interactive and student-centred discussion of contemporary issues and cases).

Literature, Language and the International Heritage Industry

English Studies, as traditionally practiced at Strathclyde, is the study of the symbolic forms of a culture, the ideas, and representations which a culture finds 'good to think'. 

This class explores how 'heritage' is constructed by the cultural industries; we look at the construction of identities, including national identities, and how those identities are deployed in a society. 

Our particular focus is on how this is achieved through literature, both producing and reabsorbing heritage identities. 

Students will learn how to read literary texts in terms of their cultural significance and will study how those cultural significances are transformed into different media, how they form the basis of people's cultural and national identity, and how they are marketed.

Choose one.

Quantitative Methods in Social Research

This class teaches students a range of quantitative research methods. It will help you better understand the high quantity of statistics published by governments and in the media.

Additionally, learning quantitative methods improves your job prospects and equips you better for study in Honours and beyond.

International Influencers: World Literature and Literature in English

In this class students will learn about how various kinds of world literature have been influential on literature in English. To learn about literary theory and poetic form.

To think about how cultural and linguistic differences can be negotiated.

Important: students do not need to know any of the language or literatures, and are not expected to learn any new language.

Year 4

Compulsory

Digital Communication and Culture

This class allows you to explore the implication and future of digital technology in communication; through your own activities of digital media production, you will explore debates raised in class and produce your own critical reflections

Issues and Trends in Business and Management

This class provides a broad understanding of the key topic areas in business and management as perceived by the different discipline areas; content is continually updated to reflect the latest issues within the field.

Dissertation

Undertake a short research project on an approved topic of your choice with the guidance of an individual supervisor.

Elective

Choose two.

Contemporary Travel Writing

This is a research-led module which explores issues of fiction and non-fiction writing. The educational aim is to introduce students to a range of contemporary travel writing and understand the basic conventions of the genre.

Songs: Music & Literature

The class combines ethnomusicological, literary and linguistic approaches to the study of song. The goal is to learn about the technical and cultural aspects of this central element of many people's cultural life, and how different song traditions differ but have deep similarities.

Classical Literature in Translation

The central assumption of this class is that students of literature in English need to have some knowledge of the classical literature of Greece and Rome.

Classical literature forms the basis of European culture in general and of the literature of all the major European languages. It has had a continuing and defining impact on the major writers and texts of English Literature from Chaucer onwards – including Shakespeare, Milton, Pope, the English Romantics, James Joyce, et al. Contemporary poets – from Derek Walcott to Carol Ann Duffy – continue to engage in creative dialogue with classical literature.

Literature, Mind & Brain

This class will consider verbal art as a special kind of language use; I use the term 'verbal art' because it includes oral as well as written and printed texts, though I have used 'literature' in the class title as it is more familiar to most students.

The experience of verbal art is different from other kinds of language use because it invites minimal or no spoken contributions from hearers and because the focus of the event is not on the communication of information, among other things.

The class will take recent findings from cognitive science about the experience of language, and use them to characterise the experience of verbal art and find out what makes it different from other kinds of experience. We will also experiment with the use of findings in cognitive science to analyse specific literary texts.

Choose one.

Commercial Law

This class examines the basic principles and rules concerning core aspects of commercial law. This includes the main principles of agency, partnership and company law, the law relating to various methods of payment (including consumer credit and bills of exchange), the rules governing the ways in which creditors can ‘secure’ repayment of a debt (eg through taking personal guarantees from third parties for repayment of the debt, or by establishing rights in security over debtor property), the basic principles of diligence, and the consequences of both corporate and individual debtor inability to repay debts (corporate insolvency and personal bankruptcy respectively).

By requiring students to examine commercial law in the context of an actual case, students also learn how commercial law operates in practice.

Journalism & Popular Culture

The class aims to study the relationship between journalism and popular culture, focusing on the development of forms and practices in journalism; to analyse the construction of the popular, along with those historical, economic and cultural forces involved in deploying the popular to establish hierarchies of judgement and legitimacy; and to explore and criticise the exercise of practices of cultural distinction and the imposition of hierarchies of judgement across various forms of journalism and over a range of historical periods.

20th Century Literature

This class forms the fourth part of the chronological survey of literature which constitutes the core of the degree in years two and three. It builds on the generic subject skills introduced in the two first-year core classes and the historical and contextual studies of the second-year core classes.

It's designed to develop and deepen students’ ability to engage with historical texts and with the literature and culture of the twentieth century, providing students with a solid basis for honours-level study.

American Politics

This class introduces students to the basic concepts and theories relating to the study of political institutions, processes, behaviour, and policy in the United States. The first half of the class examines ‘American exceptionalism,’ and its political culture. The second half examines the institutions of the US political system, covering such topics as the constitution, federalism and the branches of the central government. The class will conclude with a survey of public policy in the United States, in several dimensions.

Class topics include: the US party system, political participation and mobilisation, individual voting behaviour, public opinion, nominations and elections, media, interest groups, the question of where power lies.

Assessment

Assessments vary per class chosen. Feedback will be given to participants either through ‘My Place’ or face-to-face.

Constant and regular support and critical feedback will also be given to students during their drafting process and after the submission of a dissertation.

Learning & teaching

The course will integrate the e-learning platform ‘My Place’ for students to gain access to multimedia resources, recommended reading, projects and tasks, web links and forums etc.

Students will be assessed by both summative and formative methods.

Entry requirements

Students will enter into the 3rd year of their studies at Strathclyde, having successfully completed years 1 and 2 in their home institutions.

The students grade average will be 70% plus and they will have an IELTS of 6.5 with no individual element less than 5.5.

Fees & funding

How much will my course cost?

2019/20

International
  • £14,650

Discount available

A discount of 10% is available to students applying from Chinese universities that are partnered with the University of Strathclyde

Dean's International Undergraduate Scholarship

The Dean’s International Undergraduate Scholarship is open to new international students who will begin a full-time undergraduate course in the Faculty of Humanities and Social Sciences in September 2019. The award is a £3,500 scholarship per year for the duration of your degree. All offer holders are eligible to apply for this scholarship.

Please note: All fees shown are annual and may be subject to an increase each year. Find out more about fees.

How can I fund my studies?

International Students (Non UK, EEA)

We have a number of scholarships available to international students. Take a look at our scholarship search to find out more.

Available scholarships

We have a wide range of scholarships available. Have a look at our scholarship search to find a scholarship.

Careers

There is a global market for graduates who can speak both Mandarin and English and who have a sound grounding in both Western culture and the Global Business context.

The initial market identified is based in China where a significant number of global businesses have headquarters and offices. However, the reach of the job market for graduates from this course is to any city worldwide where business engagement with China and the West takes place.

Contact us

Please contact SCI@strath.ac.uk, or WeChat: StrathclydeChina for more details on the course and for information on how to apply.

Apply

Please contact SCI@strath.ac.uk, or WeChat: StrathclydeChina for more details on the course and for information on how to apply.

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