Nostalgia Team

About Us

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Nostalgia in the 21st Century is the initiative of a team of scholars who share an interest in the uses of nostalgia in contemporary culture. They are:

 

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Dr Sarah Edwards
School of Humanities, University of Strathclyde

Dr Sarah Edwards is a lecturer in English Studies at the University of Strathclyde, Glasgow, UK. Her publications include articles in Women’s Writing, Journal of Gender Studies, Life Writing, Journal of Popular Culture and the Review of English Studies. She is completing her first monograph, The Edwardians Since 1910, which examines ‘neo-Edwardian’ nostalgia in literature and a variety of media. In 2008 she organised the international conference Architexture: Textual and Architectural Spaces, which was supported by the British Academy. She is now editing a collection of essays on literature and architecture. She is a member of the AHRC Middlebrow Research Network (led by Dr Faye Hammill).

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Dr Kathy Hamilton
Marketing Department, University of Strathclyde

Dr Kathy Hamilton is a lecturer in marketing at the University of Strathclyde, Glasgow. Kathy’s research interests focus on understanding and theorising consumer culture.  Key projects have related to consumer disadvantage, family consumption and gender issues, tribal consumption in dance and the consumption of celebrity.  Kathy has found that the concept of nostalgia has crept into several of these projects: the nostalgic consumption of the music celebrity who has provided a soundtrack throughout one’s life, the importance of the traditional neighbourhood community for low-income consumers, and the nostalgic nature of couple dancing in the salsa dance experience.

Kathy’s publications include European Journal of Marketing, Advances in Consumer Research, Journal of Marketing Management and Journal of Consumer Behaviour (forthcoming).

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Prof Faye Hammill
School of Humanities, University of Strathclyde

Faye Hammill is Professor of English and has research interests in middlebrow culture and in Canadian literature. She has published 4 monographs and 20 articles in these areas. Her book Sophistication: A Literary and Cultural History (Liverpool University Press, 2010) theorises sophistication in terms of a dynamic between modernness and nostalgia. She is the leader of the AHRC-funded Middlebrow Network and is working on a new project on early 20th century Canadian magazines.

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Dr Beverly Wagner
Marketing Department, University of Strathclyde

Dr Beverly Wagner is a senior lecturer in the Department of Marketing, University of Strathclyde. For the past two decades she has been involved in research into formation and implementation of partnering and business alliances in the Drinks and Packaging sector, also in the Microelectronics and Oil and Gas Industries.  Her research interests include buyer-supplier relationships, inter-organisational cooperation, supplier development, networks in organisations and sustainable supply chain management.  Recent research has focused on Organisational Buying Behaviour and understanding supplier needs, and wants and preferences.  She has published widely and is Editor of Supply Chain Management: An International Journal

Her experience includes ten years teaching consumer behaviour, focusing on consumer culture, consumer nostalgia and retro marketing. The outcome of this interest was her initiative in bringing together an inter-disciplinary research group to explore the topic in more depth and team success in achieving ESRC funding to investigate consumer behaviour under the heading “Nostalgia in the 21st Century”.

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Dr Juliette Wilson
Marketing Department, University of Strathclyde

Dr Juliette Wilson is a lecturer in marketing at the University of Strathclyde, Glasgow.  Juliette’s research interests are in supply chains, strategic alliances, small businesses and social networks.  Current research projects include work on the co-evolutionary nature of business relationships, understanding networking practices and an examination of the drivers of anti-consumption behaviour. She is particularly interested in the cultural producers of nostalgia and the wider social dimension of nostalgia.  Juliette’s publications include the journal of Technological Forecasting and Social Change; the International Journal of Retail and Distribution Management and the International Review of Retail Distribution and Consumer Research.