Professor George Avlonitis

Visiting Professor

Marketing

Teaching

The courses that he teaches include:

  • Marketing Management
  • Marketing Principles
  • Strategic Marketing
  • B2B – Industrial Marketing
  • Sales Management
  • Product Policy
  • New Product Development and Innovation
  • International Marketing

 

Research interests

His research interests include

  • Deletion of Products & Services
  • Adoption & Diffusion of Innovation
  • Development of New Products
  • Pricing Strategies
  • Branding
  • Marketing & Sales Relationships
  • B2B Marketing
  • International Marketing Strategy