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Dr Ronald Bradfield

Director S B S In The Gulf

Strategy and Organisation

Personal statement

After completing my MBA at Strathclyde, I joined the Business School in 1992 intially as a Research Fellow and then as a Lecturer; prior to joining Strathclyde I worked in the UK, Canada and the USA in senior managment positions in MNCs.

I currently live in Abu Dhabi in the UAE, and manage the Business School's postgraduate programmes in the international centres in Abu Dhabi, Dubai, Oman and Bahrain; previous to relocating to the UAE I lived in Shanghai for 4 years and Singapore for 6 years, managing the Strathclyde programmes in S.E. Asia. Alongside my administrative responsibilities I also teach on the MBA programme, predominantly on the 'Strategy' module.

My research focus and interest is in the general area of strategy and scenario planning/thinking, in particular, the scenario development process and the cognitive processes, heuristics and biases which affect our thinking. I am also an experienced practitioner in scenario techniques, having undertaken a diverse range of scenario consultancy assignments in a wide range of countries with an array of public and private sector bodies and non-governmental agencies, including the World Bank and the World Economic Forum. 

 

Publications

The critical role of history in scenario thinking : augmenting causal analysis within the intuitive logics scenario development methodology
Bradfield Ronald, Derbyshire James, Wright George
Futures Vol 77, pp. 56-66, (2016)
http://dx.doi.org/10.1016/j.futures.2016.02.002
Teaching scenario analysis : an action learning pedagogy
Bradfield Ron, Cairns George, Wright George
Technological Forecasting and Social Change Vol 100, pp. 44-52, (2015)
http://dx.doi.org/10.1016/j.techfore.2015.05.005
Scenario methodology: New developments in theory and practise : introduction to the special issue
Wright George, Cairns George, Bradfield Ronald
Technological Forecasting and Social Change Vol 80, pp. 561–565, (2013)
http://dx.doi.org/10.1016/j.techfore.2012.11.011
Does the intuitive logics method – and its recent enhancements – produce “effective” scenarios?
Wright George, Bradfield Ronald, Cairns George
Technological Forecasting and Social Change Vol 80, pp. 631-642, (2013)
http://dx.doi.org/10.1016/j.techfore.2012.09.003
Four scenarios for the future of the pharmaceutical industry
Bradfield Ron M., El-Sayed Hany
Technology Analysis & Strategic Management (TASM) Vol 21, pp. 195-212, (2009)
http://dx.doi.org/10.1080/09537320802625280
Cognitive barriers in the scenario development process
Bradfield Ronald
Advances in Developing Human Resources Vol 10, pp. 198-215, (2008)
http://dx.doi.org/10.1177/1523422307313320

more publications