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Dr Nusa Fain



Personal statement

I am a lecturer in the Department of Marekting. Prior to joining the University of Strathclyde in 2012, I worked as a researcher and an industrial fellow overseas and in the UK. My work relates mainly to  R&D-marketing integration in product development and the study of cultural aspects of multidisciplinary and multinational design education. My research interests include product development, innovation management, teamwork and cross-functional integration in product development projects. My teaching focus is on Advances in Integrated Marketing Communications.


Has expertise in:

    My expertise includes:

    • product development
    • innovation management
    • project management
    • integration of functions within innovation processes
    • development of marketing campaigns
    • international marketing management and strategies.

Prizes and awards

Visiting Scholar

more prizes and awards


Regulatory influences on innovation in the public sector : the role of regulatory regimes
Wagner Beverly, Fain Nusa
Public Management Review, pp. 1-31, (2017)
Bespoke innovation : filling the gap between classic and user-centred open innovation
Fain Nusa, Wagner Beverly, Kay Neil, Vukasinovic Nikola
Conference Proceedings of the Design Management Academy 2017Conference Proceedings of the Design Management Academy Vol 90, pp. 147-154, (2017)
Driving innovation through ambidextrous service provision - long life cycle products in manufacturing contexts
Fain Nusa, Wagner Beverly, Kay Neil
Technological Forecasting and Social Change, (2017)
Open innovation adoption from strategy to practice : implications from organizational ambidexterity and dynamic capabilities
Huang Lu, Wagner Beverly, Fain Nusa
3rd Annual World Open Innovation Conference, (2016)
Optimizing the process of product development by collaborating & thinking visually-co-creation within Howden
Grant D. A., Russell G., Wagner B., Fain N.
Proceedings of the DESIGN 2016 14th International Design ConferenceProceedings of the International Design Conference, pp. 2017-2026, (2016)
The influence of product complexity on team performance within NPD
Fain N., Žavb R., Vukašinović N.
Proceedings of the DESIGN 2016 14th International Design ConferenceProceedings of the International Design Conference, pp. 2069-2080, (2016)

more publications


My teaching focus is on Integrated Marketing Communications and International Marketing Strategies and Management on both Undergraduate and Postgraduate levels. I have also taught in design education, where my focus was on the role of marketing in product development processes.

Research interests

My main research focus is on development of bespoke product development and business models for high-tech and heavy manufacturing companies. I am curently the principal investigator in a Knowledge Transfer Partnership project with Howden, where we aim to customize product development for their fan range. Next to the management of innovation and product development processes, my research also deals with cross-functional integration in product development and collaboration in virtual design teams.

Professional activities

Design Management Academy Conference 2017
Member of programme committee
Design Society (External organisation)
Marketing Intelligence and Planning (Journal)
Peer reviewer
Design Management Institute (DMI) Conference
Member of programme committee
Journal of Engineering Design (Journal)
Peer reviewer
12th International DESIGN Conference DESIGN2012
Member of programme committee

more professional activities


Innovation Voucher with L&S fluids
Fain, Nusa (Principal Investigator) Wagner, Beverly (Principal Investigator)
Period 01-Dec-2016 - 28-Feb-2017
Platforms for Micro-Enterprise Growth
Wagner, Beverly (Principal Investigator) Fain, Nusa (Co-investigator)
The project #GrowNorth! intended to develop mechanisms to empower micro-enterprises and facilitate tools to expand firms knowledge base towards diversification and creation of new transnational opportunities.
Period 01-Apr-2017 - 31-Mar-2020

more projects