Dr Michael Marck

Teaching Fellow

Marketing

Personal statement

Currently a Teaching Fellow for the Marketing Department whereby I teach on the undergraduate and post graduate programmes.  I also teach Marketing Management, Brand Management and 'The Project Seminar' for the MBA Programme. Formerly taught SAE (Strategy, analysis and evaluation) for the MBA Programme.

For three and half years, I was the Academic Director, MBA Programme for SE Asia which was concluded March 1, 2014.

 

Nominated for 'the best lecture at University of Strathclyde', May 2014

Awarded best lecturer in the Business Faculty, May 2013

 

Expertise

Has expertise in:

    Expertise is within the Sales Management and Branding fields of study and applications to industry

Prizes and awards

Appreciation and Performance Award
Recipient
15/3/2019
Teaching Excellent Awards (TEA)
Recipient
15/5/2013
Teaching Excellence Awards (TEA)
Recipient
1/5/2008

more prizes and awards

Qualifications

Phd  The University of Strathclyde, 2008

MBA  The University of Calgary, 1998

BA     The University of Western Ontario, 1980

 

Professional Qualifications:

Certified Mediator and Arbitrator  1988 - ongoing

 

Publications

How storytelling impacts branding for craft beer
Marck Michael, Gordon Tess, Ennis Sean, Radon Anita
Winds of Change ANZMAC 2019 (2019)
Vape Shops : boom, bust or cloudy future?
Marck Michael, Ennis Sean
ANZMAC (2018)
A resource-based view of internal service branding
Caemmerer Barbara, Marck Michael
Marketing in a Post-Disciplinary Era ANZMAC 2016, pp. 755-755 (2016)
Investigating the retailing strategies of vape-shops in the UK
Marck Michael, Ennis Sean, Casey Bruce
ANZMAC Conference Proceedings 2015 (2015)
An Exploratory Study of the influence of golf endorsers in influencing and shaping female golf purchasing of equipment and clothing.
Ennis Sean, Marck Michael, Cosh Lesley
2015 ANZMAC conference 2015 ANZMAC Conference, pp. 151-157 (2015)
Investigating communication and access strategies within B2B sales
Marck Michael, Ennis Sean, Brawn Zoe Lesley
ANZMAC Conference Proceedings 2014 ANZMAC 2014, pp. 810-815 (2014)

more publications