Dr Veselina Stoyanova


Hunter Centre for Entrepreneurship

Personal statement

Dr Veselina Stoyanova is a Lecturer in Strategy at Strathclyde Business School. She holds a PhD in Management (Strategy and International Business focus) from the University of Edinburgh, Business School where she was a recipient of the prestigious Principal’s Development Scholarship, awarded by the University of Edinburgh.

Dr Stoyanova has MSc (distinction) degree in International Business and Emerging Markets, as a recipient of the University of Edinburgh UK/EU Master’s Scholarship. She holds also double BA (honours) degree (summa cum laude) in International Business (Marketing focus) and BA (honours) degree in International Studies (European concentration) (summa cum laude) from the Anisfield School of Business (AACSB accredited) at Ramapo College of New Jersey, United States of America. She has been a recipient of the four-year Presidential Scholarship and included in the Dean’s List and Who’s Who in American Universities/Colleges for exceptional scholarly achievements.

Prior to joining Strathclyde Business School, Dr Stoyanova has lectured at  University of Edinburgh Business School and Edinburgh Napier University. She has worked full-time also as a Research Fellow in the ESRC Future of the UK and Scotland Programme, investigating the impact of the independence debate in Scotland and the United Kingdom on business decision-making processes across six vital industry sectors (engineering, manufacturing, oil and gas, high technology, financial services and food and drink).

Dr Stoyanova has worked also in the UK financial service industry as Sustainability and SRI consultant at Kempen Capital Management, part of Kempen & Co as well as in Bulgaria for Raiffeisen Bank, United Bulgarian Bank and the Ministry of Economy and Energy of the Republic of Bulgaria. She is often invited to consult and share research expertise with Bulgarian SMEs and entrepreneurs on their strategy formation, survival or growth tactics, leadership and new capability development, necessary to gain or sustain a competitive market position within changing institutional realms.


Has expertise in:

    Veselina has expertise in:

    • Strategy
    • Capability Development 
    • Sustainability
    • Entrepreneurial growth

Prizes and awards

Teaching Excellence Award
FT50 listed publication Award Strathcyde Business School
Fellow of the Higher Education Academy
World-class PhD initiative Research Grant
Principal’s Career Development Scholarship

More prizes and awards


I am an ad hoc reviewer for the following Jounals and Academic bodies: Journal of Management Studies, California Management Review, Academy of Management, British Academy of Management, Academy of International Business, Strategic Management Society. 


Simple word of mouth or complex resource orchestration for overcoming liabilities of outsidership
Stoyanov Stoyan, Woodward Richard, Stoyanova Veselina
Journal of Management Vol 44, pp. 3151-3175 (2018)
David J. Teece's Dynamic Capabilities and Strategic Management : Organizing for Innovation and Growth
Stoyanova Veselina
The Macat Library The Macat Library (2018)
Scenario planning with a sociological eye : augmenting the intuitive logics approach to understanding the future of Scotland and the UK
MacKay R Bradley, Stoyanova Veselina
Technological Forecasting and Social Change Vol 124, pp. 88-100 (2017)
The embedding of transnational entrepreneurs in diaspora networks : leveraging the assets of foreignness
Stoyanov Stoyan, Woodward Richard, Stoyanova Veselina
Management International Review (2017)
The Routledge Companion to International Entrepreneurship, Stephanie A. Fernhaber, Shameen Prashantham (Eds.). Routledge (2015), 262pp. (hardcover), ISBN: 978-0-415-82919-9, USD 240.00
Stoyanov Stoyan, Stoyanova Veselina
Journal of International Management Vol 22, pp. 44-47 (2016)
Business attitudes
MacKay Brad, Stoyanova Veselina
The Economic Consequences of Scottish Independence (2014) (2014)

More publications


My teaching pedagogy is engaging and interactive, including lots of class discussions and debates. I strive to include a good balance between practical examples from industry and theory.

I am a class coordinator for a number of UG and PG courses such as Contemporary Issues in Management, Business Research Methods, Business Strategy. I am interested in supervising students working on topics around Strategic Adaptation, Survival, Organisational change, Capability Development and Sustainability . 

Research interests

Veselina’s research interest centers on issues of organisational change, strategic development and adaptation during times of uncertainty and complexity (e.g. financial crises, changing political or market landscapes). Her approach to research is processual. It is driven by a personal curiosity to find out how organisational practices and processes evolve, settle and change by focusing on their constituting micro-foundations. 

In the last four years, Dr Stoyanova has been closely engaged with the financial industry in the UK and major international banks such as the Royal Bank of Scotland Group (RBS). Her research in the banking sector has examined RBS strategic journey of renewing their legitimacy with diverse groups of stakeholders and re-focusing their business model into a more sustainable one, requiring change and development in the company’s operational routines and capabilities. Veselina has also researched and published works in the field of sustainability in emerging markets in particular looking at the evolution of sustainability in SMEs in the wine industry in Bulgaria and the role sustainable practices have on companies’ competitiveness. 

Veselina is passionate for producing research which is impactful and engaging, stimulating knowledge and open discussions not only within the academic context but also outside, within the wider community.

Professional activities

35th EGOS Colloquium
California Management Review (Journal)
Peer reviewer
EURAM 2017
2nd Mini-Conference on Expanding New Horizons for Strategy Process Research During Turbulent Times
Journal of Management Studies (Journal)
Peer reviewer

More professional activities


Hunter Centre for Entrepreneurship
Stenhouse Wing

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