Professor Eleanor Shaw is an Associate Principal with responsibility for the University’s entrepreneurship strategy, 'Strathclyde Inspire'. She is also Director of Strathclyde Doctoral School.
Eleanor joined Strathclyde in 2001 and became Head of the Hunter Centre in 2013. She has been Vice Dean for Knowledge Exchange and Senior Vice Dean of Strathclyde Business School. In January 2020, Eleanor became an Associate Principal and joined the University’s Executive Team.
Eleanor’s research is focused on the practice of entrepreneurial networking and firm growth. She focuses on entrepreneurial diversity and her work on women’s, graduate, social and creative entrepreneurship is published in leading journals including Journal of Business Venturing, Entrepreneurship, Theory & Practice, Human Relations and International Small Business Journal. Eleanor’s research has been funded by the ESRC and EPSRC and a range of private sector organisations and agencies including the Cabinet Office. She is Co-I of the ESRC-funded ProPEL Hub (Productivity Outcomes of workplace Practice, Engagement and Learning) - a major new initiative designed to support improvements in productivity through enhanced workplace practice and employee engagement that is also supported by CIPD.
Eleanor is an inclusive entrepreneurial leader with more than 25years of experience of enhancing business growth. She is co-designer of the Growth Advantage Programme (GAP) - a leadership and growth programme for ambitious entrepreneurs. GAP was recently fully endorsed by the ScaleUp Institute and is one of only two UK leadership programmes to be designed and delivered by faculty and entrepreneurs.
Complimenting her research and teaching interests, Eleanor sits on the Council of the Chartered Association of Business Schools (CABs), the Small Business Charter (SBC) Management Board, the People, Talent and Leadership Committee, ScaleUp Institute and is a trustee of the Beatson Cancer Charity.
I am passionate about working with students to help them realise their entrepreneurial potential. I enjoy teaching entrepreneurial marketing which offers an alternative view on how small, entrepreneurial firms can engage with their customers often by initially discovering an innovation or product or service improvement. I lead the final year class on Issues and Trends in Entrepreneurship which explores key changes in the environment and discusses with students the implications of these for entrepreneurial firms. I also teach on various research methods classes particularly advising on qualitative methodologies and the design and analysis of case studies.
My research interests lie in the area of entrepreneurial capital, creative industries, entrepreneurial diversity and firm growth. I am interested in engaged research which is of value to teaching, engagement with small and entrepreneurial firms and relevant to informing the development of economic and social policy in the areas of enterprise, innovation and creativity. Most recently I have been researching entrepreneurial philanthropy: the active redistributin of wealth by entrepreneurs for socially and environmentally motivated purposes.
- Invited keynote talk
- How to create an entrepreneurial university
- Invited speaker
- Scottish Government (External organisation)
- Royal Society of Arts (External organisation)
- Carnegie Trust for the Universities of Scotland (External organisation)
- Institue for Smal; Business and Entrepreneurship
More professional activities
- Executive Education Masterclass: Creating and Maintaining Competitive Advantage
- Shaw, Eleanor (Principal Investigator) Wilson, Juliette (Co-investigator)
- 19-Jan-2020 - 20-Jan-2020
- The PROPEL Hub - Productivity Outcomes of workplace Practice, Engagement and Learning
- Roy, Graeme (Principal Investigator) Findlay, Patricia (Co-investigator) Lindsay, Colin (Co-investigator) Shaw, Eleanor (Co-investigator)
- 01-Jan-2019 - 30-Jan-2022
- Entrepreneurship Masterclass: Creating and Maintaining Competitive Advantage
- Shaw, Eleanor (Principal Investigator) Ates, Aylin (Academic)
- Creating and sustaining a competitive advantage has become increasingly difficult in an ever-changing and dynamic environment. Businesses need to be adept at strategic thinking and strategic analysis and find ways to enhance impact, value and performance. This Masterclass taught approximately 25 business owners and entrepreneurs the tools and techniques to stay ahead of the game.
- 20-Jan-2019 - 21-Jan-2019
- CDT Innovation & Entrepreneurship (HIE)
- Shaw, Eleanor (Principal Investigator)
- 01-Jan-2018 - 31-Jan-2020
- Researching and Modelling Growth - North Ayrshire Council
- Drakopoulou Dodd, Sarah (Principal Investigator) Kesidou, Eleni (Post Grad Student) Shaw, Eleanor (Co-investigator)
- This top-up funding for the Synergy Project, will result in a detailed and feasible strategic model, proposing the optimum path to ACM’s goals, including core activities, resources required, key recommended partnerships, staged steps to achieving this goals, and the scale of each such step.
The project will lead to a novel combination of (social enterprise) services, by facilitating the partner company in the development of an implementable and feasible template for their growth, permitting ACM to plan, source funding, co-ordinate resources, and grow in an effective and novel fashion. ACM aims to make a substantive and measurable impact on North Ayrshire’s long-term socio-economic deprivation, by creating jobs, enhancing digital and craft skills (and hence employability), and supporting the development of other creative and social entrepreneurship.
Without a detailed and rigorous analysis of actual demand for these planned services, such impact cannot be maximised, nor can the optimum market-facing constellation of services be calculated.
- 23-Jan-2015 - 29-Jan-2015
- Centre for Charitable Giving & Philanthropy
- Shaw, Eleanor (Principal Investigator) Gordon, Jillian (Co-investigator)
- 23-Jan-2008 - 22-Jan-2013
Hunter Centre for Entrepreneurship
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