Professor Eleanor Shaw

Associate Principal

Hunter Centre for Entrepreneurship

Personal statement

Professor Eleanor Shaw, OBE is an Associate Principal with responsibility for the University’s entrepreneurship strategy, 'Strathclyde Inspire'. She is also Director of Strathclyde Doctoral School. Eleanor joined Strathclyde in 2001 and became Head of the Hunter Centre in 2013. She has been Vice Dean for Knowledge Exchange and Senior Vice Dean of Strathclyde Business School. In January 2020, Eleanor became an Associate Principal and joined the University’s Executive Team. Eleanor’s research is focused on the practice of entrepreneurial networking and firm growth. She focuses on entrepreneurial diversity and her work on women’s, graduate, social and creative entrepreneurship is published in leading journals including Journal of Business Venturing, Entrepreneurship, Theory & Practice, Human Relations and International Small Business Journal. Eleanor’s research has been funded by the ESRC and EPSRC and a range of private sector organisations and agencies including the Cabinet Office. She is Co-I of the ESRC-funded ProPEL Hub (Productivity Outcomes of workplace Practice, Engagement and Learning) - a major new initiative designed to support improvements in productivity through enhanced workplace practice and employee engagement that is also supported by CIPD. Eleanor is an inclusive entrepreneurial leader with more than 25years of experience of enhancing business growth. She is co-designer of the Growth Advantage Programme (GAP) - a leadership and growth programme for ambitious entrepreneurs. GAP was recently fully endorsed by the ScaleUp Institute and is one of only two UK leadership programmes to be designed and delivered by faculty and entrepreneurs. Complimenting her research and teaching interests, Eleanor sits on the Council of the Chartered Association of Business Schools (CABs), the Small Business Charter (SBC) Management Board, the People, Talent and Leadership Committee, ScaleUp Institute and is a trustee of the Beatson Cancer Charity.


Has expertise in:

    I am an experienced entrepreneurship researcher and educator having worked in higher education for circa 25 years. I have worked with all types of clients including undergraduate students, post graduate taught and research students; doctoral researchers and small and medium sized firms at all stages: nascent, developing and growing.


Prizes and awards

Best paper in track (Social, Ethical, and Environmental)
Best overall conference paper
Entrepreneurial Embedding: case study evidence from the creative industries
Emerald Literati Network Ourstanding Paper Award

More prizes and awards


Intersecting where? The multi-scalar contextual embeddedness of intersectional entrepreneurs
Yamamura S, Lassalle P, Shaw E
Entrepreneurship & Regional Development Vol 34, pp. 828-851 (2022)
Trailing wives and constrained agency among women migrant entrepreneurs : an intersectional perspective
Lassalle Paul, Shaw Eleanor
Entrepreneurship Theory and Practice Vol 45, pp. 1496-1521 (2021)
Structuring the alternative weddings entrepreneurial field in France
Lassalle Paul, Shaw Eleanor
Pierre Bourdieu in Studies of Organization and Management Societal Change and Transforming Fields (2021) (2021)
Social entrepreneurship orientation and company success : the mediating role of social performance
Gali Nazha, Niemand Thomas, Shaw Eleanor, Hughes Mathew, Kraus Sasha, Brem Alexander
Technological Forecasting and Social Change Vol 160 (2020)
'We need to survive' : integrating social enterprises within community food initiatives
Tonner Andrea, Wilson Juliette, Gordon Katy, Shaw Eleanor
What is Food? Researching a Topic with Many Meanings (2019) (2019)
How can social enterprises impact health and wellbeing?
Gordon Katy, Wilson Juliette, Tonner Andrea, Shaw Eleanor
International Journal of Entrepreneurial Behaviour and Research Vol 24, pp. 697-713 (2018)

More publications


I am passionate about working with students to help them realise their entrepreneurial potential. I enjoy teaching entrepreneurial marketing which offers an alternative view on how small, entrepreneurial firms can engage with their customers often by initially discovering an innovation or product or service improvement. I lead the final year class on Issues and Trends in Entrepreneurship which explores key changes in the environment and discusses with students the implications of these for entrepreneurial firms. I also teach on various research methods classes particularly advising on qualitative methodologies and the design and analysis of case studies.

Research interests

My research interests lie in the area of entrepreneurial capital, creative industries, entrepreneurial diversity and firm growth. I am interested in engaged research which is of value to teaching, engagement with small and entrepreneurial firms and relevant to informing the development of economic and social policy in the areas of enterprise, innovation and creativity. Most recently I have been researching entrepreneurial philanthropy: the active redistributin of wealth by entrepreneurs for socially and environmentally motivated purposes.

Professional activities

Invited keynote talk
How to create an entrepreneurial university
Invited speaker
Scottish Government (External organisation)
Carnegie Trust for the Universities of Scotland (External organisation)
Royal Society of Arts (External organisation)
Institue for Smal; Business and Entrepreneurship

More professional activities


Scottish Tech Ecosystem Fund
Wurth, Bernd (Principal Investigator) Mawson, Suzanne (Co-investigator) Shaw, Eleanor (Co-investigator)
11-Jan-2021 - 31-Jan-2022
Executive Education Masterclass: Creating and Maintaining Competitive Advantage
Shaw, Eleanor (Principal Investigator) Wilson, Juliette (Co-investigator)
19-Jan-2020 - 20-Jan-2020
The PROPEL Hub - Productivity Outcomes of workplace Practice, Engagement and Learning
Roy, Graeme (Principal Investigator) Findlay, Patricia (Co-investigator) Lindsay, Colin (Co-investigator) Loeffler, Elke (Co-investigator) Shaw, Eleanor (Co-investigator)
01-Jan-2019 - 31-Jan-2024
Entrepreneurship Masterclass: Creating and Maintaining Competitive Advantage
Shaw, Eleanor (Principal Investigator) Ates, Aylin (Academic)
Creating and sustaining a competitive advantage has become increasingly difficult in an ever-changing and dynamic environment. Businesses need to be adept at strategic thinking and strategic analysis and find ways to enhance impact, value and performance. This Masterclass taught approximately 25 business owners and entrepreneurs the tools and techniques to stay ahead of the game.
20-Jan-2019 - 21-Jan-2019
Executive Entrepreneurship Masterclasses - Lot 1 Structured Steps in the Entrepreneur?s Journey
Shaw, Eleanor (Principal Investigator)
01-Jan-2018 - 31-Jan-2021
Executive Entrepreneurship Masterclasses ? Lot 2 Creating and Maintaining Competitive Advantage Tender
Shaw, Eleanor (Principal Investigator) Chalmers, Dominic (Co-investigator)
01-Jan-2018 - 31-Jan-2021

More projects


Hunter Centre for Entrepreneurship
Cathedral Wing

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