Marketing postgraduate research opportunities

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Employee Family Work Balance and Company Performance: Irreconcilable or Complementary

Fully-funded* 3-year PhD Scholarship, in collaboration with the Department of Human Resource Management.

Number of places



Home fee, Stipend


28 September 2017


1 December 2017


3 years


Candidates are required to have:

  • An excellent undergraduate degree with Honours in a relevant business, scientific/technological or social science subject
  • A Masters degree (or equivalent) will be strongly preferred
  • Students may also have other relevant experience or skills which are relevant to this project
  • Candidates who are not native English speakers will be required to provide evidence for their English skills (such as by IELTS or similar tests that are approved by UKVI, or a degree completed in an English speaking country).


Candidates should be available to take up study in the UK on or before 1 March 2018.

*Whilst open to International candidates, please note that this scholarship covers Home/EU/RUK Fee rate only.


Project Details

Internal Marketing emerged in the literature back in the 1980s as a way to promote a customer orientation among the service employees. Since then the conceptualisation of IM has evolved to represent a corporate orientation (internal market orientation - IMO) that complements the company's orientation towards the market in generating value for the company's employees as antecedent to the company's ability to produce value for the customers. Professors I. Lings (2005; 2008; 2010) and S. Gounaris (2006; 2008; 2010; 2013; 2014) have led this evolution that has resulted in conceptualising IMO based on three behavioural pillars: generating intelligence regarding employee needs, communicating internally and responding to the individual employee's needs.

Around the same period (early 1980s) a different research stream on the importance to draw a balance between family life and work has also emerged (FWB) and continued to receive growing attention in the 1990's and the 2000's as changing workforce demographics have made it increasingly difficult for many individuals to balance the conflicting demands of work and family.

This PhD project will seek to bridge these two closely related research streams. The main objective is thus to explore the effect that IMO adoption has on employee FWB and, subsequently, on employee job performance. Further, the research will seek to investigate the effect on customer perceived value and satisfaction from employee FWB. Finally the research seeks to explore what, if any, effect certain organisational and vocational characteristics have on IMO adoption, FWB and employee as well as customer satisfaction.

The research will follow a mixed methods approach. A qualitative phase (in-depth interviews with employees and managers) will allow to define the major constructs and to produce a first insight on their interrelationships. Following this, a hierarchical quantitative investigation (or "nested") will follow with data been collected from different companies (level 3) at both the employee (level 2) and the customer (level) levels. This allows to explore the relationship between the constructs within and between the different levels and produce thus a much more insightful view of the different interrelationships. For the quantitative study the sample will comprise units from two sectors, namely the tourism and food and beverage. The decision to select these sectors is based on the following reasons: 1- need to maintain relevance (tourism) with past studies in the field and 2- compare and cross-validate the results across two diverge settings (services vis-à-vis business-to-trade).


Contact us

How to apply

Please upload applications here.

 Applications should consist of:

·               A cover letter

·               An outline research project of no more than 1000 words

·               Two academic references

·               A curriculum vitae

·               Degree transcripts and certificates

·               If required, an English language qualification


Please use the naming convention Surname_FirstName_typeofdocument

eg. Smith_John_coverletter


NB. Incomplete applications, or those that do not follow the naming convention above, will not be considered.