1st class first degree and/or an excellent Masters-level qualification or overseas equivalent in a relevant marketing discipline from a recognised academic institution. If English is not your first language you will also be required to provide a recent UKVI recognised secure English language test qualification (minimum overall band score of 6.5 with no individual test score below 5.5).
Many digital transformations have occurred across various industries and sectors including the Automotive industry. Such transformations have reshaped how consumers purchase and consume products. The way in which consumers purchase cars, music, movies, clothing, insurance and education has all transformed. Further transformations are likely to occur in almost all industries in the future as technology continues to reshape business models and services. Such technology has resulted in the growth of subscription business models and the sharing economy, such changes are influencing consumer behaviour and changing traditional shopping patterns. As consumers become more and more familiar with subscription based services and the sharing economy and subsequently look for different ways to do business and own physical products. This research aims to understand the future consumer and the aligned future business models and services in the automotive industry.
The applicant will spend 3 days per week based on the University of Strathclyde John Anderson Campus and 2 days per week at Arnold Clark’s head office in Hillington, Glasgow. The PhD project is part of Arnold Clark and the University of Strathclyde’s strategic research on Arnold Clark 2030 and the future of automotive transportation. Arnold Clark were founded over 60 years ago, they are Europe’s largest independently owned, family-run car retailer, with over 11,500 employees. The Department of Marketing at Strathclyde Business School is one of the oldest and largest marketing departments in Europe. It has an international reputation for the quality of its research and teaching.
Full fees and Annual Stipend of £15,500 for EU and Home students and International students
Dr Graeme McLean
T: 0141 548 4927