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Fandom, Media & Gender in Scotland’s National Game (AHRC Collaborative Doctoral Award)

'Fandom, Media and Gender in Scotland's "National" Game' investigates the representational and discursive framing of Scotland's women's national team as well as football fans' engagement with the team and players in both 'live' and 'mediated' contexts.

Number of places



Home fee, Stipend


13 December 2017


20 January 2018


3 years


You should have, or be expected to obtain, a first-class honours degree and/or a master’s degree with distinction.

Eligibility for RCUK studentships

  • Research Council (RC) fees and stipend can only be awarded to UK and EU students and not to EEA or International students.
  • EU students are only eligible for RC stipend if they have been resident in the UK for 3 years, including for study purposes, immediately prior to starting their PhD.
  • If an EU student cannot fulfil this condition then they are eligible for a fees only studentship.
  • International students cannot be funded from RC funds unless they are ‘settled’ in the UK. ‘Settled’ means being ordinarily resident in the UK without any immigration restrictions on the length of stay in the UK. To be ‘settled’ a student must either have the Right to Abode or Indefinite leave to remain in the UK or have the right of permanent residence in the UK under EC law. If the student’s passport describes them as a British citizen they have the Right of Abode.
  • Students with full Refugee status are eligible for fees and stipend.

Project Details

'Fandom, Media and Gender in Scotland's "National" Game' investigates how the Scottish national teams are promoted, represented and discursively framed as well the kind of fan engagement with the team and players this promotes and enables. This project will identify existing promotional and audience engagement strategies, and examine fans as both audience members and as participants in media cultures through a series of focus groups. It will investigate patterns of engagement, motivations, pleasures and questions of community and identity. For the external partner, the Scottish FA, this will offer crucial new knowledge, which will enable them to develop media and audience engagement strategies. In particular, it will provide an evidence base to allow the Scottish FA to reflect on whether/how strategies for development need to be tailored for the women's game (the men's game is currently the operational norm). In academic terms, it will make important, timely and original contributions to knowledge around sports fandom, gender, digital media and participatory culture. This project also constitutes a much-needed challenge to the gendered assumptions underpinning existing writing on sports fandom, which tends to focus on men's sports.

Further information

The HaSS Faculty offers high quality facilities within its purpose-designed Graduate School premises and world-leading training through the University’s PG Certificate in Postgraduate Researcher Development.

Contact us

How to apply

All applicants must apply online by the closing date.

Under "Programme Name", please select "PhD Journalism."

Under "Funding", please state "AHRC CDA".

You should upload the following documents with your application:

  • A personal statement outlining skills, experience and interests relevant to this post
  • A 2-page CV, including your academic achievements and any professional experience
  • Degree certficates and academic transcripts
  • Two academic reference letters