Postgraduate research opportunities

Arnold Clark 2030: Future Customer Purchasing Behaviour and Reflective Business Services

This research aims to understand the future consumer and the aligned future business models and services in the automotive industry.

Number of places

1 place


Home fee, Stipend


15 November 2019


31 December 2019


36 months


1st class first degree and/or an excellent Masters-level qualification or overseas equivalent in a relevant marketing discipline from a recognised academic institution. If English is not your first language you will also be required to provide a recent UKVI recognised secure English language test qualification (minimum overall band score of 6.5 with no individual test score below 5.5).

Project Details

Many digital transformations have occurred across various industries and sectors including the Automotive industry. Such transformations have reshaped how consumers purchase and consume products. The way in which consumers purchase cars, music, movies, clothing, insurance and education has all transformed. Further transformations are likely to occur in almost all industries in the future as technology continues to reshape business models and services. Such technology has resulted in the growth of subscription business models and the sharing economy, such changes are influencing consumer behaviour and changing traditional shopping patterns. As consumers become more and more familiar with subscription based services and the sharing economy and subsequently look for different ways to do business and own physical products. This research aims to understand the future consumer and the aligned future business models and services in the automotive industry.


The applicant will spend 3 days per week based on the University of Strathclyde John Anderson Campus and 2 days per week at Arnold Clark’s head office in Hillington, Glasgow. The PhD project is part of Arnold Clark and the University of Strathclyde’s strategic research on Arnold Clark 2030 and the future of automotive transportation. Arnold Clark were founded over 60 years ago, they are Europe’s largest independently owned, family-run car retailer, with over 11,500 employees. The Department of Marketing at Strathclyde Business School is one of the oldest and largest marketing departments in Europe. It has an international reputation for the quality of its research and teaching. 

Funding Details

Full fees and Annual Stipend of £15,500 for EU and Home students and International students


Dr Graeme McLean

Professor Alan Wilson

How to apply

  • At this stage, we are inviting applicants to apply for the scholarship only. The successful candidate will then be asked to complete an application for PhD study at Strathclyde.

    All applications should include:

    • cover letter indicating the candidate's relevant skills/experience and how they can contribute to this research
    • CV
    • transcripts and certificates of all degrees
    • proof of English language proficiency if English isn't your first language – IELTS minimum overall band score of 6.5 (no individual test score below 5.5)
    • two references (please refer to guidance on references here)

    When sending the above documents please use the following file-naming convention: fullname_typeofdocument

    • Johnsmith_coverletter
    • Johnsmith_CV
    • Johnsmith_transcript1
    • Johnsmith_transcript2
    • Johnsmith_certificate1
    • Johnsmith_certificate2
    • Johnsmith_IELTS
    • Johnsmith_reference1
    • Johnsmith_reference2

    Apply now by uploading your documents.