Candidates are required to have:
- An excellent undergraduate degree with Honours in a relevant business, scientific/technological or social science subject
- A Masters degree (or equivalent) will be strongly preferred
- Students may also have other relevant experience or skills which are relevant to this project
- Candidates who are not native English speakers will be required to provide evidence for their English skills (such as by IELTS or similar tests that are approved by UKVI, or a degree completed in an English speaking country).
Candidates should be available to take up study in the UK on 1st October 2017
*Whilst open to International candidates, please note that this scholarship covers Home/EU/RUK Fee rate only.
Internal Marketing emerged in the literature back in the 1980s as a way to promote a customer orientation among the service employees. Since then the conceptualisation of IM has evolved to represent a corporate orientation (internal market orientation - IMO) that complements the company's orientation towards the market in generating value for the company's employees as antecedent to the company's ability to produce value for the customers. Professors I. Lings (2005; 2008; 2010) and S. Gounaris (2006; 2008; 2010; 2013; 2014) have led this evolution that has resulted in conceptualising IMO based on three behavioural pillars: generating intelligence regarding employee needs, communicating internally and responding to the individual employee's needs.
Around the same period (early 1980s) a different research stream on the importance to draw a balance between family life and work has also emerged (FWB) and continued to receive growing attention in the 1990's and the 2000's as changing workforce demographics have made it increasingly difficult for many individuals to balance the conflicting demands of work and family.
This PhD project will seek to bridge these two closely related research streams. The main objective is thus to explore the effect that IMO adoption has on employee FWB and, subsequently, on employee job performance. Further, the research will seek to investigate the effect on customer perceived value and satisfaction from employee FWB. Finally the research seeks to explore what, if any, effect certain organisational and vocational characteristics have on IMO adoption, FWB and employee as well as customer satisfaction.
The research will follow a mixed methods approach. A qualitative phase (in-depth interviews with employees and managers) will allow to define the major constructs and to produce a first insight on their interrelationships. Following this, a hierarchical quantitative investigation (or "nested") will follow with data been collected from different companies (level 3) at both the employee (level 2) and the customer (level) levels. This allows to explore the relationship between the constructs within and between the different levels and produce thus a much more insightful view of the different interrelationships. For the quantitative study the sample will comprise units from two sectors, namely the tourism and food and beverage. The decision to select these sectors is based on the following reasons: 1- need to maintain relevance (tourism) with past studies in the field and 2- compare and cross-validate the results across two diverge settings (services vis-à-vis business-to-trade)
Professor Spiros Gounaris, Department of Marketing
Professor Tom Baum, Department of Human Resource Management
Enquiries to: Professor Spiros Gounaris (firstname.lastname@example.org), Department of Marketing
How to apply
At this stage, we are inviting applicants to apply for the scholarship only. The successful candidate will then be asked to complete an application for PhD study at Strathclyde.
All applications should include:
- a cover letter indicating the candidate's relevant skills/experience and how they can contribute to this research
- a CV and relevant qualification transcripts.
- two references (please refer to guidance on references)
When sending the above documents please use the following file-naming convention: fullname_typeofdocument
Apply now by uploading your documents here. Please note that any incomplete applications or applications with files that do not follow the above format will not be considered.*
*We will keep your details on file to use when any other relevent scholarships arise.