Save this page
Save this page

My Saved Pages

  • Saved page.

My Saved Courses

  • Saved page.
Reset

Recently visited

  • Saved page.

Marketing Leadership in Open Innovation

  • Number of scholarships 1
  • Value £14,296 (pa x 3 years)
  • Opens 3 June 2016
  • Deadline 5 January 2017
  • Help with Tuition fees, Living costs
  • Duration 36 months

Eligibility

Candidates should have a First Class Honours or/and a Master’s degree (at least merit) in a business discipline, excellent oral and written communication skills and strong English proficiency. Experience and skills related to statistical data analysis and strong background in qualitative data collection will be preferred. A wish to develop a career in the management of innovation is desirable.  All applications should be accompanied by a cover letter indicating the candidate's relevant skills/experience, how they can contribute to this research as well as a CV and relevant qualification transcripts.

Project Details

This PhD opportunity forms part of a wider Open Innovation cluster and will give the student the opportunity to work within an interdisciplinary and vibrant network of academics and practitioners publishing widely in international journals and conferences such as The International Journal of Product Innovation, The International Journal of Innovation Management, innovation and Product Development Management Conference . The PhD supervision is cross-disciplinary within the Department of Marketing and the Department of Strategy and Organisation.

The proposed research interweaves important threads in open innovation enquiry – the importance of influence and leadership across open innovation networks (Giannopouloi, Ystrom and Ollila 2011); the role of marketing leadership in particular in influencing the extent of customer input to open innovation processes (Drechsler 2013) and the understanding and extent of marketing leadership in an age of distributed customer knowledge (Krush, Soni and Saini 2015). The overall aim of the PhD will be to document and explain the role of marketing leadership in open innovation. The concomitant research questions are:

  • How is marketing leadership defined within open innovation networks?
  • Where and at what points within open innovation networks does marketing leadership exert influence?
  • What leadership behaviours and processes by marketing leaders are evidenced in open innovation networks?
  • What is the considered standing and impact of marketing leadership in open innovation networks

This project will employ both qualitative and quantitative methods of enquiry. The successful applicant will be expected to engage with case companies to identify external and internal antecedents that impact adoption of open innovation, the nature of the open innovation activities and methodologies implemented, identify challenges and respond as they arise.

Further Information

Supervisory team

Dr Marisa Smith – Department of Strategy and Organisation

Dr Beverly Wagner and Dr Nusa Fain – Department of Marketing

Prof. Susan Hart – Special Academic Advisor


 

How to apply

As well as a CV and relevant qualification transcripts, applications must be accompanied by a cover letter indicating what they feel they bring to our research conversation.

Applications to: Christina MacLean (christina.maclean@strath.ac.uk), Department of Marketing