The Digital Health & Care Institute (DHI), one of Scotland’s seven innovation centres has undergone a brand refresh and name change to reflect the organisation’s evolution into its Phase 2 business plan and beyond.
From Monday 5 October DHI will be known as the Digital Health & Care Innovation Centre.
The name change, albeit minimal, maintains Digital Health & Care at the heart of what it does, while the addition of Innovation Centre better aligns with Scotland’s six other innovation centres and how impact is delivered.
Professor George Crooks OBE, Chief Executive Officer at the Digital Health & Care Innovation Centre, said: “Over our first five years of business, the DHI established itself as an instantly recognisable brand within our sector. Through our expertise and experience in collaborating, co-designing and successfully delivering projects, we have proven ourselves to be a trusted and valued part of Scotland’s digital health and care community.”
"As we proceed with our Phase 2 business plan it is essential that our brand positions DHI as the organisation to go to with your digital health and care challenges, especially as we expand our international reach and engage further with health and care providers, industry, academia and other organisations from across the globe.”
The brand refresh includes a name change, a redesign of the website and enhancements to its logo, font and colour palette.
Grant Reilly, Head of Communications & Marketing, said: “We’ve worked closely with Maguires and Screenmedia, two local award-winning creative agencies, to audit, better understand and refine the way we present ourselves and our impact to our key stakeholders. We now have much more impact to share and it is essential that we do this in a professional manner as we continue to grow our networks and our project portfolio.”
The DHI is a national resource and Innovation Centre funded by the Scottish Government and the Scottish Funding Council. It is a collaboration between the Glasgow School of Art and its host-institution, the University of Strathclyde.
Its focus is innovation in digital health and care will help the people of Scotland live longer, healthier lives, while providing sustainable and inclusive growth for our economy.
The DHI collaborates, co-designs and transforms great ideas into real solutions that have benefits to the system and the citizen. It provides engagement; facilitation; project management; and service, business, technical innovation to increase individual and organisation readiness to harness digital innovation for impactful results.