Consistent with the University’s ethos of being a place for useful learning, the Department of Marketing has very strong links with commerce and industry and with public and third sector organizations in both the UK and abroad.
Our portfolio of services include, but are not exclusive to:
- Student placements/internships
- Graduate recruitment
- Student individual and group research/consulting projects
- Knowledge Transfer Partnerships
- Market and customer research
- CRM
- Marketing and International Marketing consultancy
- Management development and training.
The Table below provides an overview of the various ways in which we can be useful to our external partners.
|
Opportunity |
Timing Contact us by: Activity proceeds: |
Recent Examples/Clients |
Contact |
|
Marketing Works Projects A team of Postgraduate Marketing students will be assigned to investigate one or more current strategic challenges or opportunities facing your company and provide actionable recommendations. |
Oct 1st mid Jan– late May
|
19 projects completed during 2009/2010, including for Microsoft UK, Smith McLaurin, and Access Plus |
Dr. Beverly Wagner |
|
Executive Education/Professional Development Programmes A team of experts from the Marketing Department will provide training workshops to address identified professional development needs relevant to your staff. |
All Year Flexible |
Sessions on Digital Marketing and Branding in an Interconnected World.
Sample clients include Thales, Scottish Enterprise, & the Scottish Food and Drink Sector |
Prof. Alan Wilson |
|
KTP Programmes A carefully selected Marketing graduate will be placed in your organisation to help address an identified marketing challenge. One or more experts from the Marketing Department will supervise the individual. |
All Year Flexible
|
Ongoing project being supervised by Prof Alan Wilson |
Prof. Alan Wilson |
|
Marketing Consultancy Experts from the Marketing Department are available to provide guidance on a range of marketing and policy issues pertinent to your organisation |
All Year Flexible |
Recent clients include the OECD, World Bank Group, Strathclyde Police, Food Standard Agency, Advertising Asso., Peacock Salt, JISC Legal , Road to the Isles Marketing Group |
Prof. Alan Wilson |
|
MSc Projects An appropriately chosen Master’s student will undertake a small, applied research study relevant to your business under the supervision of an academic staff member. Our Master’s students may specialise in any of the following areas: · Marketing; · International Marketing; · Customer Management; · Hospitality and Tourism Management |
Feb 1st Feb - end August
|
Recent clients include Neilson Active Holidays & Scottish Ensemble |
Dr Beverly Wagner
|
|
Honours Projects An appropriately selected student of the Marketing Honours programme will undertake a small, applied research study relevant to your business under the supervision of an academic staff member. |
Sept 1st Oct - mid Feb
|
8 SPL projects were successfully completed during 2009/10 |
Dr Kathy Hamilton |
|
Marketing Communications Projects Your marketing communications plan will be designed on competitive basis by teams of students studying for Marketing Honours degree. |
Sept 1st Oct - mid Feb
|
DADA Communications |
Prof. Eleanor Shaw |
|
Doctoral Projects We will partner with you to select an appropriate candidate to undertake a major applied research work relevant to your business as part of their Doctoral research studies. An expert from the Department will supervise this research. |
All Year Flexible
|
Completed and Ongoing studies for the Scottish Enterprise |
Dr. Spiros Gounaris |
|
Marketing Internship and Recruitment scheme We will partner with you to select an appropriate marketing student for a summer internship with your organisation, or for a regular position upon graduation. |
All Year Flexible
|
Ongoing discussion with Dunnhamby Ltd. |
Prof. Alan Wilson |
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