Professor Spiros Gounaris
Marketing
Personal statement
Personal statement
I am driven to produce learning experiences and research output that both students and managers alike will find them useful in understanding and advancing the knowledge of how and why Marketing impacts on business performance and long-term sustainability.
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Publications
- When managers matter : rethinking balance, engagement, and performance in sales roles
- Gounaris Spiros, Almoraish Ahmed
- European Management Journal (2026)
- https://doi.org/10.1016/j.emj.2026.04.005
- Ethical management and employee family-work balance : a relational perspective on shared responsibilities
- Gounaris Spiros, Almoraish Ahmed
- Journal of Business Ethics (2026)
- https://doi.org/10.1007/s10551-026-06332-6
- Managing brand assets internally : turning employees into an integral source of brand equity
- Chatzipanagiotou Kalliopi, Christodoulides George, Gounaris Spiros, Dalakoura Afroditi, Boukis Achilleas
- British Journal of Management Vol 37 (2026)
- https://doi.org/10.1111/1467-8551.70007
- From the old to the new generation of a product : unlearn, improve, and prosper
- Kyriakopoulos Nikolaos, Argouslidis Paraskevas, Skarmeas Dionysis, Gounaris Spiros
- European Journal of Marketing Vol 60, pp. 229–255 (2026)
- https://doi.org/10.1108/EJM-01-2023-0004
- Modelling the implications of perceived family-work on salespeople’s job performance
- Gounaris Spiros, Almoraish Ahmed
- 55th Annual Conference of the European Marketing Academy (2026)
- Revisiting the effects of tourism and hospitality servicescapes on customers : a complexity approach
- Gounaris Spiros, Chatzipanagiotou Kalliopi, Karantinou Kalypso, Koritos Christos
- Tourism Management Vol 107 (2025)
- https://doi.org/10.1016/j.tourman.2024.105068
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Teaching
Strategic Marketing in an International Context
Customer Management
B2B and Key Account Management
Services Marketing
Fuzzy Set Qualitative Comparative Analysis
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Research Interests
Services Marketing, Innovation, Sales and Key Account Management, International Brand Management, Pricing, Relationship Marketing and B2B
Professional Activities
- European Marketing Academy (External organisation)
- Member
- 2016
- 43rd EMAC Annual Conference
- Chair
- 9/2013
- University of Valencia
- Visiting researcher
- 11/3/2014
- Journal of Service Research (Journal)
- Editorial board member
- 2009
- Industrial Marketing Management (Journal)
- Editorial board member
- 2007
- European Marketing Academy Regional Conference
- Participant
- 28/9/2023
Projects
- Less Job-Stress for More Money? Can a Balanced Approach to Family-Work Life Make It Happen? (Major Research Fellowship)
- Gounaris, Spiros (Principal Investigator)
- 24-Jan-2023 - 23-Jan-2026
- Consultancy Project - Care Sector
- McAlinden, Thomas (Co-investigator) Gounaris, Spiros (Principal Investigator)
- Consultancy Project with colleague - Professor Spiros Gounaris
- 15-Jan-2018 - 15-Jan-2019
- TIC LCPE: Building Data Analytics Capacity (Bilateral) (Data-01)
- Gounaris, Spiros (Principal Investigator) Das, Ranjit (Co-investigator)
- 15-Jan-2018 - 27-Jan-2018
- Employee Family Work Balance and Company Performance: Irreconcilable or Complementary
- Karampela, Maria (Co-investigator) Gounaris, Spiros (Principal Investigator) Jafari, Aliakbar (Co-investigator)
- Funding application to ESRC
- 01-Jan-2016 - 31-Jan-2019
- Not a pint sized industry anymore: Supporting Scottish small-medium sized breweries reach international markets (Knowledge Exchange Event)
- Karampela, Maria (Principal Investigator) Gounaris, Spiros (Academic) Waehning, Nadine (Academic)
- 04-Jan-2016 - 04-Jan-2016
- Marketing Works
- Gounaris, Spiros (Academic)
- Supervision of one Marketing Works team. The team was awarded the first prize for submitted Marketing Plan
- 11-Jan-2013 - 20-Jan-2013