Dr Michael Harker

Publications

The marketing curriculum

Harker Michael John, Paddison Andrew

Teaching Marketing (2021) (2021)

Signature Pedagogies in marketing

Paddison Andrew, Harker Michael, Gill-Simmen Lucy, Kelley Neil

52nd Academy of Marketing Conference (2019)

Marketing : An Introduction

Armstrong Gary, Kotler Philip, Harker Michael, Brennan Ross

(2019)

International market entry mode : a systematic literature review

Schellenberg Michael, Harker Michael, Jafari Aliakbar

Journal of Strategic Marketing Vol 26, pp. 601-627 (2018)

https://doi.org/10.1080/0965254X.2017.1339114

Appraising research methods training for marketing

Gibbs Juliette, Harker Michael, Murdy Samantha, Evanschitzky Heiner, Stringfellow Lindsay

51st Academy of Marketing Conference (2018)

Appraising research methods for training for marketing

Harker Michael, Wilson Juliette, Murdy Samantha, Evanschitzky Heiner, Stringfellow Lindsay

EMAC 2018 (2018)

More publications

Teaching

I am the class leader for MK111: Introduction to Marketing. This is the introductory class in marketing taken by a very high proportion of students in their first year at Strathclyde Business School. Given the size of the class, about one in eight of all undergraduate students at the institution are either in that class or have been in previous years.

I also make teaching contributions on more specialised subjects - especially digital marketing and social media - on both undergraduate and postgraduate classes.

Professional Activities

University Senate (Event)

Advisor

1/7/2022

Senate Appeals Committee (Event)

Advisor

1/7/2022

External Examiner - University of Hertfordshire

External Examiner

1/11/2012

Marketing Intelligence and Planning (Journal)

Editor

2007

External Examiner - UG Marketing Component- Nottingham Trent University

External Examiner

2006

Academy of Marketing Conference

Chair

2005

More professional activities

Projects

Effective use of digital technologies and pedagogies to support marketing education: An evidence based case study of current 3rd year Marketing Students and their experience of online/hybrid learning 2020-2023.

Fisher, Michelle (Principal Investigator) Harker, Michael John (Co-investigator) McKee, Elizabeth (Co-investigator)

01-Jan-2023 - 30-Jan-2024

Investigating Smartphone App SMEs

Harker, Michael John (Principal Investigator) Zhang, Ying (Co-investigator)

The creation and marketing of software applications for smartphones – Apps – is an already significant element of the modern digitalised and services based economy. The small size and temporally amorphous nature of such companies, twinned with little to no sector wide organising and representing organisation means that the working practices of these SMEs is concealed. This multi-disciplinary project would seek to gain insight into the three main aspects of their operations and aspects of work.

1. The development and improvement of technical, coding related skills and knowledge
2. The development and improvement of internal management/Human Resources skills and knowledge
3. The development and improvement of market facing skills and knowledge

15-Jan-2023 - 13-Jan-2024

Exploring Signature Pedagogies in Marketing

Paddison, Andrew (Principal Investigator) Harker, Michael John (Co-investigator) Gill-Simmen, Lucy (Co-investigator) Kelley, Neil (Co-investigator)

This project will explore signature pedagogies (SPs) within marketing. Shulman (2005) defined SPs as characterising teaching forms distinct to that discipline with Abel (2009) viewing them as the means through which the text, thought and practice of the respective profession is conveyed. As such, SPs hinge on how disciplinary knowledge translates into professional education.

In seeking to understand this, the interplay across teaching forms that are emblematic of marketing together with the professional preparedness that is integral to this will be explored through interviewing marketing academics. Significantly, this will involve two stages. Firstly, the current situation, as understood by the interviewees, will be explored with this progressing thereafter to exploring amongst these interviewees how SPs could be advanced. The second stage will entail focus groups amongst marketing academics that unpacks their thoughts on the emergent findings with this incorporating pointers for future SP practice within marketing.

15-Jan-2018 - 01-Jan-2019

External Examining for Marketing

Harker, Michael John (Principal Investigator) Murdy, Samantha (Co-investigator) Wilson, Juliette (Co-investigator) Brennan, Ross (Co-investigator) Ward, Janet (Co-investigator)

This project is collecting and disseminating views on the processes and practices of programme external examination for marketing programmes at UK institutions.

14-Jan-2017 - 16-Jan-2018

Postgraduate Research Methods Training for Marketing

Harker, Michael John (Co-investigator) Wilson, Juliette (Principal Investigator) Murdy, Samantha (Principal Investigator) Evanschitzky, Heiner (Co-investigator) Stringfellow, Lyndsey (Co-investigator)

This project is examining the past and present of research methods training for postgraduate research students in marketing in respect of historical and current trends and provision of training within doctoral programmes.

07-Jan-2017 - 16-Jan-2018

Undergraduate Marketing Education in the UK

Harker, Michael John (Principal Investigator)

07-Jan-2013 - 31-Jan-2013

More projects