
Mr Thomas McAlinden
Teaching Fellow
Marketing
Area of Expertise
Specialities:
- Business Growth & Improvement via Innovation
- Brand Strategist
- Marketing Strategy
- FMCG
- Presenting to both small and large groups
- Making understanding the subject of marketing enjoyable and not a chore.
Prize And Awards
- Nominated For 'Going The Extra Mile' Category at Teaching Excellence Awards (2024)
- Recipient
- 16/5/2024
- Nominated for 'Enthusiasm' Category at Teaching Excellence Awards (2024)
- Recipient
- 16/5/2024
- Nominated For 'Innovative Practices' Category at Teaching Excellence Awards (2024)
- Recipient
- 16/5/2024
- Nominated & Shortlisted For 'Best Overall' - Teaching Excellence Awards (2024)
- Recipient
- 16/5/2024
- Nominated & Shortlisted For 'Best in Business' - Teaching Excellence Awards (2024)
- Recipient
- 16/5/2024
- Nominated For Deans Award -Student Support and Building a Sense of Community (2024)
- Recipient
- 8/5/2024
Teaching
The main interest areas are:
- Brand Management
- Strategic Marketing
- Consumer Behaviour
- Innovation
- FMCG
- Shopper Marketing
However, Thomas has a wide and varied teaching role within the university across both Undergraduate, Honours as well as Masters courses:
- MG925 Marketing Management (Masters) - Class Co-ordinator
- MB902 Marketing Management (Masters / Jan Intake) Class Co-ordinator
- MB942 Marketing & Brand Management (Oman & Bahrain) - Class Co-ordinator
- MK209 Understanding Consumers & Markets (Undergraduate) - Class Co-Ordinator
- MK412 Brand Management (Honours) - Class Co-Ordinator
- MK430 FMCG Brand Building (Honours Elective) - Class Co-Ordinator
- MK983 Brand Management & Strategy (Masters) - Class Co-Ordinator
- MK819 Brand Management & Strategy (Masters/Jan Intake) - Class Co-Ordinator
- MB959 Brand Management & Strategy (Masters Elective) - Class Co-ordinator.
- OB308 Markets, Customers & Research Methods For Businesses
However, Thomas also has experience of teaching upon the following courses:
- MK212 Services & Retail Marketing (Undergraduate)
- MK972 Consumer Behaviour (Masters)
- MK994 Integrated Marketing Communications (Masters)
- MK208 Consumer Behaviour in A Global Content (Undergraduate)
- MK419 Sports Marketing (Honours)
- MK415 International Business Management (Honours)
- MK803 Sports Marketing in a Global Context (Masters)
- MG956 Brand Management & Strategy (MBA)
- MG915 Marketing Management (MBA – Dubai & Oman) – Class Co-ordinator
- OB903 Degree Apprentice MBA Marketing Management & Social Responsibility
Professional Activities
- Fundamentals of Case Teaching
- Participant
- 17/6/2024
- Academy of Marketing (External organisation)
- Advisor
- 31/5/2024
- Bahrain Institute of Banking and Finance (BIBF)
- Visiting researcher
- 21/5/2024
- College of Banking & Financial Studies
- Visiting researcher
- 17/5/2024
- AMBA Reaccreditation
- Participant
- 3/5/2024
- Pioneering Spirit Awards - Marketing Society (Judging Panel)
- Participant
- 16/4/2024
Projects
- Consultancy Project - Care Sector
- McAlinden, Thomas (Co-investigator) Gounaris, Spiros (Principal Investigator)
- Consultancy Project with colleague - Professor Spiros Gounaris
- 15-Jan-2018 - 15-Jan-2019
Contact
Mr
Thomas
McAlinden
Teaching Fellow
Marketing
Email: thomas.mcalinden@strath.ac.uk
Tel: 548 3249