Mr Thomas McAlinden
Teaching Fellow
Marketing
Area of Expertise
Specialities:
- Business Growth & Improvement via Innovation
- Brand Strategist
- Marketing Strategy
- FMCG
- Presenting to both small and large groups
- Making understanding the subject of marketing enjoyable and not a chore.
Prize And Awards
- Supervised the winning student for the new CIM Post Graduate student marketing competition - The Challenge (2023)
- Recipient
- 21/6/2023
- Deans Award - Student Support & Community Building (2023)
- Recipient
- 1/6/2023
- Nominated For 'Innovative Practices' - Teaching Excellence Awards (2023)
- Recipient
- 18/5/2023
- Nominated For 'Enthusiasm' - Teaching Excellence Awards (2023)
- Recipient
- 18/5/2023
- Nominated For 'Going The Extra Mile' - Teaching Excellence Awards (2023)
- Recipient
- 18/5/2023
- Nominated by Head of Department for Business School Teaching Excellence Awards - 'Student Support & Building A Sense of Community - Outstanding Contribution To The Student Experience' (2022)
- Recipient
- 26/5/2022
Teaching
The main interest areas are:
- Brand Management
- Strategic Marketing
- Consumer Behaviour
- Innovation
- FMCG
- Shopper Marketing
However, Thomas has a wide and varied teaching role within the university across both Undergraduate, Honours as well as Masters courses:
- MG925 Marketing Management (Masters) - Class Co-ordinator
- MB902 Marketing Management (Masters / Jan Intake) Class Co-ordinator
- MB942 Marketing & Brand Management (Oman & Bahrain) - Class Co-ordinator
- MK209 Understanding Consumers & Markets (Undergraduate) - Class Co-Ordinator
- MK412 Brand Management (Honours) - Class Co-Ordinator
- MK430 FMCG Brand Building (Honours Elective) - Class Co-Ordinator
- MK983 Brand Management & Strategy (Masters) - Class Co-Ordinator
- MK819 Brand Management & Strategy (Masters/Jan Intake) - Class Co-Ordinator
- MB959 Brand Management & Strategy (Masters Elective) - Class Co-ordinator.
- OB308 Markets, Customers & Research Methods For Businesses
However, Thomas also has experience of teaching upon the following courses:
- MK212 Services & Retail Marketing (Undergraduate)
- MK972 Consumer Behaviour (Masters)
- MK994 Integrated Marketing Communications (Masters)
- MK208 Consumer Behaviour in A Global Content (Undergraduate)
- MK419 Sports Marketing (Honours)
- MK415 International Business Management (Honours)
- MK803 Sports Marketing in a Global Context (Masters)
- MG956 Brand Management & Strategy (MBA)
- MG915 Marketing Management (MBA – Dubai & Oman) – Class Co-ordinator
- OB903 Degree Apprentice MBA Marketing Management & Social Responsibility
Professional Activities
- Professional Diploma in Digital Marketing
- Participant
- 24/7/2023
- Reviewer: Brand Management: Principles and Applications for Effective Branding by Jaywant Singh, Paurav Shukla (2023) (Publisher)
- Peer reviewer
- 1/3/2023
- Delivery of MG915 Marketing Management to Iberdrola Cohort - Executive Education
- Organiser
- 21/9/2022
- Digital Marketing in Practice
- Participant
- 15/6/2022
- Chartered Association of Business Schools (External organisation)
- Member
- 23/5/2022
- Reviewer: Managing Brands: Develop, Measure & Sustain Strong Brands by Jaywant Singh & Paurav Shukla (2022) Kogan Page (Publisher)
- Peer reviewer
- 22/4/2022
Projects
- Consultancy Project - Care Sector
- McAlinden, Thomas (Co-investigator) Gounaris, Spiros (Principal Investigator)
- Consultancy Project with colleague - Professor Spiros Gounaris
- 15-Jan-2018 - 15-Jan-2019
Contact
Mr
Thomas
McAlinden
Teaching Fellow
Marketing
Email: thomas.mcalinden@strath.ac.uk
Tel: 548 3249