Masters in International Marketing

Introduction

Students come from as many as 20 different countries to participate in this course, providing a rich cultural experience for all...

This one year, full time programme is designed for recent graduates or established executives who are seeking to acquire new skills or to supplement their current skills.

Our MSc in International Marketing reflects the increasingly technologically innovative nature of contemporary marketing practice in both private and public sectors of world economies.

The programme produces graduates with a sound grasp of marketing principles and practice, with emphasis on marketing relationships in the international environment. Students receive high level training in the skills of international marketing to be applied for the benefit of their own organisation, employers and their national economies. The vocational element of the course is matched by a strong academic and theoretical base, enabling students to proceed to further academic study where appropriate.

The course features a wide choice of  'elective' subjects, many with international dimensions, reflecting the current diversity in global marketing practice.

Built into the course are many value added features such as opportunities for real-life learning through our live industry project, "Marketing Works", high calibre industry collaboration, research excellence and skills based teaching.

Students come from as many as 20 different countries to participate in this course, providing a rich cultural experience for all participants. It is a course which is genuinely international in orientation, prides itself in the highest of teaching standards and reflects the vibrant nature of international marketing.