Professor Emma Macdonald
Marketing
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Area of Expertise
Prizes and commendations:
- 2023 winner of “Abbie Griffin High Impact” 5-year journal prize award from Journal of Product Innovation Management (with Watson, Wilson & Smart).
- 2022 Warwick Business School CORE Award for Outstanding Contribution to Pastoral Care (voted by students)
- 2022, 2021, 2020 Warwick Business School Head of School’s commendation for excellent teaching
- 2018 winner “Thomas P. Hustad Prize for best journal article”, Journal of Product Innovation Management, (with Watson, Wilson & Smart).
- 2015 Cranfield School of Management Teaching Prize
- 2015 Cranfield School of Management Research Prize
- 2015 InnovateUK Best of the Best Awards: Finalist “Best partnership 2015 Award” for Knowledge Transfer Partnership (KTP) (one of 5 finalists).
- 2015 InnovateUK Best of the Best Awards: Finalist “Research Council UK 2015 Knowledge Base Impact Award” for KTP (one of 3 finalists).
- 2015 ESRC (Economic & Social Research Council) impact case: “KTP leads to five-fold growth for market research agency”, Nov 2015, http://www.esrc.ac.uk/news-events-and-publications/impact-case-studies/ktp-leads-to-five-fold-growth-for-market-research-agency/
- 2015 Winner “Thomas Hustad Best Paper Award”, 22nd Innovation and Product Development Management Conference (IPDM), Copenhagen, June 2015 (with Watson, Wilson & Smart).
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Publications
- Engagement logics : how partners for sustainability-oriented innovation manage differences between organizational logics
- Watson Rosina, Wilson Hugh N, Macdonald Emma K
- Journal of Product Innovation Management, pp. 1-28 (2024)
- https://doi.org/10.1111/jpim.12753
- Customer experience orientation : conceptual model, propositions, and research directions
- Arkadan Farah, Macdonald Emma K, Wilson Hugh N
- Journal of the Academy of Marketing Science , pp. 1-25 (2024)
- https://doi.org/10.1007/s11747-024-01031-y
- Introduction to Management : Functions and Challenges
- Ivory Sarah Birrell, Macdonald Emma
- (2024)
- Policy for sustainable entrepreneurship : a crowdsourced framework
- Watson Rosina, Nielsen Kristian Roed, Wilson Hugh N, Macdonald Emma K, Mera Christine, Reisch Lucia
- Journal of Cleaner Production Vol 383 (2023)
- https://doi.org/10.1016/j.jclepro.2022.135234
- Business-nonprofit engagement in sustainability-oriented innovation : what works for whom and why?
- Watson Rosina, Wilson Hugh N, Macdonald Emma K
- Journal of Business Research Vol 119, pp. 87-98 (2020)
- https://doi.org/10.1016/j.jbusres.2018.11.023
- Resource integration, value creation and value destruction in collective consumption contexts
- Bruce Helen L, Wilson Hugh N, Macdonald Emma K, Clarke Beverly
- Journal of Business Research Vol 103, pp. 173-185 (2019)
- https://doi.org/10.1016/j.jbusres.2019.05.007
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Professional Activities
- Engage
- Participant
- 29/4/2024
- What Happened at COP28?
- Speaker
- 18/1/2024
- The Conversation: Collaboration between businesses and non-profit organisations
- Recipient
- 12/2023