Postgraduate research opportunities Arnold Clark 2030: Examining the multi-sensory customer experience in the digital era
ApplyKey facts
- Opens: Friday 2 July 2021
- Deadline: Monday 31 January 2022
- Number of places: 1
- Duration: 36 months
- Funding: Home fee, Stipend
Overview
A customer’s experience is critical to business success. Recognised by many organisations, the demands of customers are resulting in higher expectations. No longer comparing their experience with firms in the same product category, customers are now comparing across industries: experiences with Amazon are compared with experiences at a car dealership such as Arnold Clark. This project aims to assess the impact of technology on the customer experience across varied customer journeys.Eligibility
1st class first degree and/or an excellent Masters-level qualification or overseas equivalent in a relevant marketing discipline from a recognised academic institution.
English language requirements
If English is not your first language you will also be required to provide a recent UKVI recognised secure English language test qualification (minimum overall band score of 6.5 with no individual test score below 5.5).
Project Details
Technology is continuing to advance at an unprecedented pace. The proliferation of technology within consumer markets is substantial. Yet, understanding the impact of new technologies, such as customer attitudes and behaviours across the varying customer journeys, is essential for a firm to stay ahead of the competition.
Throughout this PhD, you'll assess the impact of technology on the customer experience across varied customer journeys.
You'll spend three days a week on campus, and make visits to Arnold Clark’s head office in Hillington.
This project is part of Arnold Clark and the University of Strathclyde’s strategic research on 'Arnold Clark 2030', and the future of automotive transportation.
Arnold Clark, founded more than 60 years ago, is Europe’s largest independently owned, family-run car retailer. They employ over 11,500 staff.
The Department of Marketing at Strathclyde Business School is one of the oldest and largest marketing departments in Europe. It has an international reputation for the quality of its research and teaching.
Further information
Please include the scholarship reference 'ACMKDigitalExpTopic1' in your application in the 'Source of Finance' section for PhD Study within the Department of Marketing.
All candidates for this scholarship should provide the following:
- research proposal specific to the topic
- CV
- university transcripts
- ample work (for example, MSc or Hons dissertation)
- cover letter on why you want to take on a PhD and tackle this project
Apply
Number of places: 1
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