Corporate Careers for Genetic Genealogists
Abstract
Direct-to-consumer (DTC) genetic testing is rapidly evolving as a product and a technology, and the role of the corporate genetic genealogist is transforming alongside. From identifying unknown parents and researching for television programmes, to marketing, PR, education, and academia, the career of the corporate genetic genealogist is diverse and exciting. We will discuss the range of opportunities available to DNA specialists at major DTC genetic testing companies, and the interesting and complex challenges that arise when presenting cutting-edge science to a mainstream audience.
TV programmes like DNA Journey, DNA Family Secrets, Long Lost Family, and Stranger in My Family show the potential of genetic genealogy to connect people with their ancestors and their identity. Behind the scenes, there can be tension between finding engaging stories and accurately representing the science.
As the technology improves, we see a greater need for educated genetic genealogists in marketing and PR to prevent misinformation and misunderstanding of the science and the product. We need to provide people with comprehensive information about the scope and applications of consumer DNA testing without alienating those who are uninterested in technical details. When appearing as a spokesperson on television or radio, all this must be achieved in under two minutes.
Genetic genealogy is also developing as an academic field, and a corporate career must be balanced with continuous academic development if we want to remain at the cutting-edge of this fascinating specialism.
This presentation will be of interest to anyone considering a career in genetic genealogy or people curious about the experience of working in the largest direct-to-consumer genetic testing company in the world.
Biography
Laura House is a spokesperson for AncestryDNA and is the primary genetic genealogist on AncestryProGenealogist’s UK team. She has an MSc. degree in Genealogical, Palaeographic and Heraldic Studies from the University of Strathclyde. Her specialisms are genetic genealogy and unknown parentage, and she has written articles and delivered talks on DNA testing for genealogy. She has appeared on BBC Three’s Stranger in My Family (2023), SBS’s Every Family Has a Secret, and ITV’s The Queen and Her Cousins with Alexander Armstrong (2021). She has worked on Who Do You Think You Are?, DNA Journey, and Coronation Street’s DNA Secrets, and speaks about her work on television and radio.
Previous conferences and events include: the RQG Conference, RootsTech, Family Tree Live, the International Congress of Genealogical and Heraldic Sciences, Really Useful Show, The Future of Genealogy: Young Genealogists at the Helm (representing Ancestry), AmaWaterways’s Heritage on the River (representing Ancestry), and DNA Day at Ancestry.