MSc Digital Marketing ManagementMartine Robyn Park

After completing a BA(Hons) in Marketing & Psychology here, Martine chose to continue studying with us for her MSc in Digital Marketing Management.

What made you take the programme at Strathclyde?

I noticed that many of the jobs in marketing were directed at digital marketing specifically. This was the first ever year the course was run at the University and my classmates and I would be the first to ever take the programme. While it was a little bit nerve-wracking to be the first, it was also exciting! I was thrilled to be one of the first students to take advantage of this growing trend.

I chose Strathclyde because I went here for my undergraduate degree. I really liked the lecturers, general atmosphere, and felt especially proud of the amazing work accomplished by Strathclyde’s Union team.

Where do you see the course in fitting into your longer aspirations for study/career in the future?

While traditional marketing is important, it’s becoming obvious that digital is very much the way forward. With this degree, the possibilities for a career in marketing are endless. We’ve had marketing taught academically by lecturers and marketing taught from a practical perspective by people who have been working in the industry. This sort of experience is invaluable, and will no doubt help anyone interested in marketing, whether they want to stay as an academic, start their own agency, or work as a consultant.

Is there anything you would especially recommend about the course/classes so far?

One of our major classes in the second semester is eMarketing. This class is different as it’s not taught by lecturers, it’s taught by people working in the marketing industry. The person taking the class is always someone who’s been in the field for years and the variety is always interesting: we could have someone who focuses on SEO one day, and the next is all about email marketing. It’s enlightening to see what these people do day-to-day. You can get a feel for what you want to specialise in, and the guest lecturers are always interesting and eager to answer any questions. It’s very different from regular classes, but easily one of the best experiences of the course!

Another interesting thing about the course is our thesis. Instead of writing a dissertation, we were given the freedom to go out, find a company, and create an entire project revolving around them. There’s a lot of freedom involved and it’s up to you to find out what your client wants and how you can deliver it. It can be challenging but it’s great first-hand experience of how to meet with a client and work with them side-by-side.

What is it like to be a student in the city of Glasgow?

Glasgow is a bustling city and there’s always something to do or see, especially if you’re into films or music; there’s the local Glasgow Film Theatre and there’s always a gig on somewhere. Glasgow is full of friendly people and endless fun places.

What advice would you give to prospective students?

Take advantage of every opportunity! Something I regret is not getting as involved in clubs and societies as I would have liked to. There’s a club for everyone, you’re bound to make some great lifelong friends, new interests, or find new opportunities.