Mr Richard Adams

Personal statement

After completing his MSc in Industrial Design, Richard has worked internationally and designed everything from transportation to high technological medical products for the National Health Service. His passion and focus is on human centred design approaches to help companies be more people facing.

He has previously set up and ran 2 successful companies, one which operated a design consultancy and the other was the development and manufacture of technology driven products. Among Richards, accolades he was one of a team of five who visited Cape Town as part of the internationally acclaimed “The International Entrepreneur” conference and the key note presentation at the Dalian Design Festival in China.

Richard’s research is around two key elements, user centred design and around the visual appearance of products and in particular the way products are distorted depending on where and how they are viewed.