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Prof Tom Baum

Head Of Department

Work, Employment and Organisation

Personal statement

My academic interests address the social and strategic contexts of low skills employment, with particular focus on hospitality and tourism. This interest stems from over 30 years of experience in the strategic planning and development of vocational and professional education and training, as a research director within the public sector, as an educator in universities and as consultant to the private sector and to public sector, internationally funded projects across five continents. A key focus of my work addresses the role of public and private stakeholders in planning and HRD for the diverse employment environment of hospitality and tourism. Much of my strategic development work in this area has been located in developing country contexts in Asia and Africa. I also collaborate in research which addresses related areas of employment including migrant work and episodic, events volunteering.

I am currently the Head of Department in the Department of HRM and have previously spent 7 years heading up the former Department of Hospitality and Tourism Management and The Scottish Hotel School. I led the development of overseas partnership programmes in Hong Kong and Iran.  I have published extensively on themes relating to people and work within hospitality and tourism and am regularly invited to address international conferences worldwide. I have also supervised over 30 successful PhD students working in this and related areas of HRD in tourism and hospitality and have been an examiner for over 75 candidates. I hold or have held visiting appointments to universities in Australia, Estonia, Finland, France, Hong Kong, Ireland, Italy, Spain and Switzerland and have been a panel member for institutional and programme reviews in 12 countries.


Has expertise in:

    • Strategic HRD planning in the public and corporate sectors
    • Skills assessments in tourism
    • Education and training for low skills work
    • Volunteer work and volunteer roles in events and tourism
    • Cultural influences on work and workplace behaviour


Sustaining precarity : critically examining tourism and employment
Robinson R., Martins A., Solnet D., Baum T.
Journal of Sustainable Tourism, (2018)
Do relational norms matter in hotel outsourcing relationships? Lesson learned from hotel sectors
Lai Pei-Chun, Espino-Rodríguez Tomás F., Baum Tom
Tourism Economics, (2018)
Gender and emotion in tourism : do men and women tour leaders differ in their performance of emotional labour?
Yim Florence, Cheung Catherine , Baum Tom
Journal of China Tourism Research, (2018)
Work(ing) artefacts : tools of the trade, totems or trophies?
Baum Tom, Robinson Richard
Human Relations, pp. 1-44, (2018)
Hospitality employment 2033 : a backcasting perspective
Baum Tom
International Journal of Hospitality Management, (2018)
HR Transformation within the hotel industry : building capacity for change
Baum Tom, Francis Helen
Worldwide Hospitality and Tourism Themes Vol 10, pp. 86-100, (2018)

more publications


  • International HRM
  • Labour mobility and migration
  • Workforce diversity

Research interests

My research focuses on a range of workforce themes and issues in the context of low skills employment. My work places such work in its wider socio-cultural, economic and political contexts. I currently collaborate with colleagues in Australia, China, Hong Kong and New Zealand on projects relating to the first job experiences of teenagers; the future of tourism/ hospitality skills and work; the influence of culture on aspects of management theory; migrant labour in low skills work; gendered work in tourism; and volunteer work in tourism and events.

Professional activities

External Examiner
External Examiner
Professorial Appointments Review Panel
University of Johannesburg
Visiting researcher
University of West London
Visiting researcher
External examiner

more professional activities


Inclusive tourism in the city: how urban tourism can benefit marginalised and vulnerable communities
Baum, Thomas (Principal Investigator) Tomazos, Konstantinos (Co-investigator) Rogerson, Robert (Co-investigator) Vermeylen, Saskia (Co-investigator) Dimitrijevic, Branka (Co-investigator) Horgan, Donagh (Co-investigator)
Multi-disciplinary research-informing workshop, funded through the Global Challenges Research Fund (GCRF) in collaboration with the University of the Philippines Diliman to engage with tourism from a social and economic inclusion perspective in the context of the contemporary city. Involved engagement with this theme from multiple perspectives including gender, economic, employment, human rights, urban planning, architecture, law and anthropology.
Period 01-Mar-2018 - 31-Jul-2018
Hospitality Industry Pipeline: White Paper on Gender
Baum, Thomas (Principal Investigator)
Preparation of an advocacy White Paper on the gender equity in the hospita;lity indsutry in the Asia Pacific region
Period 01-Oct-2014 - 31-Mar-2015
Developing a cultural awareness module and support learning resources for hospitality studies
Baum, Thomas (Principal Investigator)
Period 01-Sep-2007 - 30-Apr-2008

more projects


Work, Employment and Organisation
Duncan Wing

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