Dr Lucrezia Casulli

Senior Lecturer

Hunter Centre for Entrepreneurship


Personal statement

My research interests are firmly in the area of entrepreneurial cognition and mindset as antecedents to individual and team-level behaviour. I draw on a number of established theories of psychology (positive psychology, competence development psychology, personal constructs psychology, decision-making psychology, identity, etc.) in order to explain entrepreneurial behaviour in different settings, including but not limited to business start-up.

More recently I have developed a strong interest in entrepreneurial mindset as set of competences that enable individuals to fulfil their potential and to add value at the organisational and societal level. This work rests on the assumption that entrepreneurial mindsets can be taught and learned through dedicated intervention (based on principles of psychoeducation). 

I also have a strong interest in neurodiversity in entrepreneurship, on how minds that are wired dirrerently add value, the role of neurotypical assumptions around entrepreneurial activity and how we can create a neuroinclusive entrepreneurial ecosystem. 

My current activities focus on the development of a series of teaching and research instruments for entrepreneurial mindset intervention to be applied through engaged scholarship in contexts such as leadership for inclusive and sustainable innovation. 

My research has been published in Entrepreneurship Theory and Practice, International Business Review, Entrepreneurship & Regional Development, Journal of Small Business Management and other leading entrepreneurship and internationalisation outlets. I am also the author of a series of research and evaluation reports for Scottish Enterprise and Scottish EDGE, which have have helped develop ecosystem support for both start ups and internationally growing firms.



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Area of Expertise


  • Entrepreneurial mindset
  • Entrepreneurial cognition and action
  • Entrepreneurial decision making
  • Entrepreneurial identity
  • International Entrepreneurship
  • Internationalization processes 
  • Qualitative process research and micro-dynamics research

Prize And Awards

Mario Raffa Policy Paper Award, RENT XXXVI Conference
Academy of International Business Best Conference Reviewer

More prizes and awards


  • PhD in Entrepreneurship and International Business -  University of Glasgow - Centre for Internationalisation and Enterprise Research (CIER)
  • M.Sc. Management Research Methods - University of Glasgow - Adam Smith Business School
  • M.A. (Hons), Business and Management - University of Glasgow - Adam Smith Business School
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In my teaching, as am passionate about the area of entrepreneurial mindset. We all have a mindset - a way of thinking that underpins the way we act. However, our mindsets are not always entrepreneurial. We may not be particularly creative or positive. We may not feel comfortable acting when the outcomes of our actions are unclear or uncertain. We may be afraid to try, to fail or to be judged. The good news is that mindsets can shift! My ambition is to coach students to conquer their mindset, make them more entrepreneurial. 

My other teaching passion is internationalisation of small firms. Some new and small businesses have offerings that may be appealing worldwide. In my classes, students work hands-on on an international market entry plan for local and national businesses. 

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Research Interests

  • Cognitive processes in entrepreneurs 
  • Entrepreneurial mindset
  • Entrepreneurial competences for value creation
  • Neuro-inclusivity in entrepreneurship 
  • International Entrepreneurship

Professional Activities

International Entrepreneurship Educators Conference 2023
3E European Entrepreneurship Education Conference
RENT XXXVI Re-thinking entrepreneurship after the crisis
American Marketing Association Global Marketing SIG Conference
Entrepreneurial thinking and mindset in higher education: A Competence Development Perspective
Journal of Business Venturing (Journal)
Peer reviewer

More professional activities


KTP 13315 - Alba Facilities Services Limited. The project will embed expertise in business process management and embed cultural change throughout the organisation.
Smith, Marisa (Principal Investigator) Casulli, Lucrezia (Co-investigator) MacBryde, Jillian (Co-investigator)
01-Jan-2022 - 31-Jan-2024
Entrepreneurial Mindset in UK HEI Curricula
Mawson, Suzanne (Principal Investigator) Casulli, Lucrezia (Co-investigator) Simmons, Emilee Lauran (Co-investigator)
01-Jan-2022 - 31-Jan-2023

More projects

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Dr Lucrezia Casulli
Senior Lecturer
Hunter Centre for Entrepreneurship

Email: lucrezia.casulli@strath.ac.uk
Tel: 553 6199