Lucrezia focuses on strategies for early foreign market entry and the role of firm leaders’ thinking and midsets. Lucrezia applies tools from cognitive psychology to surface embedded assumptions that practitioners have developed through experience in both domestic and foreign markets. This process promotes awareness of knowledge as well as knowledge gaps, which can then be evaluated and challenged.
Lucrezia has nearly a decade of experience in engaging with internationalising firms across a number of industries and sectors. She has collaborated with Scottish Enterprise and Scottish Development International in researching and evaluating international growth programmes such as the Global Companies Development Programme.
Lucrezia is the academic leader of our Business Clinics programme, aimed at addressing the challenges of new and growing businesses in the West of Scotland. Through this, Lucrezia works in partnership with Jobs and Business Glasgow and Clyde Gateway helping to support the creation and growth of small businesses in fragile and challenging contexts.
Lucrezia’s research has been published in Entrepreneurship Theory and Practice, which is listed as number 11 on the FT’s top 45 Research Ranked journals. She is also the author of a series of research and evaluation reports for Scottish Enterprise, which have informed programmes designed to support international growth. Her research has been presented at a number of world leading entrepreneurship and international business sonferences.