Dr Lucrezia Casulli

Senior Lecturer

Hunter Centre for Entrepreneurship


Personal statement

Lucrezia focuses on strategies for early foreign market entry and the role of firm leaders’ thinking and midsets. Lucrezia applies tools from cognitive psychology to surface embedded assumptions that practitioners have developed through experience in both domestic and foreign markets. This process promotes awareness of knowledge as well as knowledge gaps, which can then be evaluated and challenged.

Lucrezia has nearly a decade of experience in engaging with internationalising firms across a number of industries and sectors. She has collaborated with Scottish Enterprise and Scottish Development International in researching and evaluating international growth programmes such as the Global Companies Development Programme.

Lucrezia previously designed and run the Business Clinics programme, aimed at addressing the challenges of new and growing businesses in the West of Scotland. Through this, Lucrezia has helped support the creation and growth of small businesses in fragile and challenging contexts.

Lucrezia’s research has been published in Entrepreneurship Theory and Practice, International Business Review and other leading entrepreneurship and internationalisation outlets. She is also the author of a series of research and evaluation reports for Scottish Enterprise, which have informed programmes designed to support international growth of firms. Her research has been presented at a number of leading entrepreneurship and international business conferences, including Babson College Entrepreneurship Research Conference and the world conference of the Academy of International Business.


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Area of Expertise

  • International Entrepreneurship
  • Internationalization processes 
  • Entrepreneurial decision making
  • Entrepreneurial mindset
  • General entrepreneurial cognition

Prize And Awards

Mario Raffa Policy Paper Award, RENT XXXVI Conference
Academy of International Business Best Conference Reviewer

More prizes and awards


  • PhD in Entrepreneurship and International Business -  University of Glasgow - Centre for Internationalisation and Enterprise Research (CIER)
  • M.Sc. Management Research Methods - University of Glasgow - Adam Smith Business School
  • M.A. (Hons), Business and Management - University of Glasgow - Adam Smith Business School
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Research Interests

I am interested in entrepreneurial reasoning processes in the framing and evaluation of opportunities in an international business context. My focus is on the individual and his cognition. 

  • International Entrepreneurship
  • Internationalization of firms
  • Cognitive processes in entrepreneurs 
  • Entrepreneurial mindset

Professional Activities

RENT XXXVI Re-thinking entrepreneurship after the crisis
American Marketing Association Global Marketing SIG Conference
Entrepreneurial thinking and mindset in higher education: A Competence Development Perspective
Journal of Business Venturing (Journal)
Peer reviewer
Entrepreneurship Theory and Practice (Journal)
Peer reviewer
International Small Business Journal (Journal)
Peer reviewer

More professional activities


Bridging Inclusive Entrepreneurship with Neurodiversity
Nicolopoulou, Katerina (Principal Investigator) Lassalle, Paul (Co-investigator) Casulli, Lucrezia (Co-investigator) Taylor, Helen (Co-investigator) Fahmy, Ahmed (Co-investigator) Achlada, Yolanda (Co-investigator)
Strathclyde Knowledge Exchange Fund
15-Jan-2023 - 31-Jan-2023
KTP 13315 - Alba Facilities Services Limited. The project will embed expertise in business process management and embed cultural change throughout the organisation.
Smith, Marisa (Principal Investigator) Casulli, Lucrezia (Co-investigator) MacBryde, Jillian (Co-investigator)
01-Jan-2022 - 31-Jan-2024
Entrepreneurial Mindset in UK HEI Curricula
Mawson, Suzanne (Principal Investigator) Casulli, Lucrezia (Co-investigator) Simmons, Emilee Lauran (Co-investigator)
01-Jan-2022 - 31-Jan-2023
Students' perceptions of success
Findlay, Kellyanne (Principal Investigator) Rasmussen, Susan (Research Co-investigator) Williams, Damien (Research Co-investigator) Mawson, Suzanne (Research Co-investigator) Casulli, Lucrezia (Research Co-investigator)
This research project will investigate students' perceptions of success, with a particular focus on students from diverse communities.
Scottish EDGE Funding Competition Observations and Recommendations
Casulli, Lucrezia (Principal Investigator)
In this project, we provide knowledge transfer by way of:
1) observing and reporting on the venture funding decision process of judging panels composed by individuals from different industries and from both the private and public sector.
2) Interviewing applicants to the funding competition in order to appraise how they engage with the process and how their learning from the process unfolds.

More projects

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Dr Lucrezia Casulli
Senior Lecturer
Hunter Centre for Entrepreneurship

Email: lucrezia.casulli@strath.ac.uk
Tel: 553 6199