Dr Esperanza Miyake

Strathclyde Chancellor's Fellow

Journalism, Media and Communication

Personal statement

I specialise in the critical analyses of gender, race and digitality/technology. My current research looks at digialities and technopractices in everyday life that oppress, marginalise and otherwise disadvantage minority groups within the context of digital society and culture. With recently funded projects (including a British Academy/Leverhulme) in the area of digital disconnection and the politics of resistance, my latest co-authored book (with Adi Kuntsman) on this subject is entitled, Paradoxes of Digital Disengagement: In Search of the Opt-out button (2022), part of the Critical Digital and Social Media Studies series, University of Westminster Press.

Related to this work, I am part of the Scottish Government's Independent Expert Group, working on the Unlocking the Value of Scotland's Public Sector Personal Data Programme.

My research also examines issues surrounding race and gender in media, culture and society. I am passionate about the politics of representation, in particular, the racialisation of East Asian identities. My previous monograph, The Gendered Motorcycle: Representations in Society, Media and Popular Culture (Bloomsbury, 2018) politicises representations of technology in film, advertising, television and anime/manga within the context of the US, the UK and Japan. 

I have also been involved in digital health research (health apps/data and Long Covid). This work has led me to be part of the Scottish Parliament's Scottish Long Covid Cross-Party Group, which brings together MSPs, charities and support groups in Scotland in order to improve understandings of Long Covid in Scotland.

I have written for international media outlets such as The New York Times, Newsweek Japan, The Conversation and appeared on BBC Radio 4's 'Thinking Allowed'.

Beyond research, I am Director of Postgraduate Research for the School of Humanities (for English, Creative Writing, Gender Studies and Journalism, Media & Communication), and sit on the School's Ethics Committee, and the School's Gender, Equality, Diversity, Inclusion (GEDI) committee.  


Unlocking public value from personal data? Brokering citizen-centred data-use spaces for the private sector – the Scottish Example
Tetley-Brown Lucille, Daly Angela, Miyake Esperanza, Sorbie Annie
Paradoxes of Digital Disengagement : In Search of the Opt-Out Button
Miyake Esperanza, Kuntsman Adi
I am a virtual girl from Tokyo : virtual influencers, digital-Orientalism and the (im)materiality of race and gender
Miyake Esperanza
Journal of Consumer Culture (2022)
Doing Research Online : How to Incorporate Privacy, Data Rights and Data Justice into Social Research of Smartphone Apps
Kuntsman Adi, Martin Sam, Miyake Esperanza
Why were Twitter users obsessed with Vitamin D during the first year of the pandemic?
Mavroeidi Alexandra, Innes Ryan, Miyake Esperanza, Rasmussen Pennington Diane
Long Covid : online patient narratives, public health communication and vaccine hesitancy
Miyake Esperanza, Martin Sam
Digital Health Vol 7 (2021)

More publications

Research interests

  • Gender/Race identity and politics
  • Digital Technology in everyday life (e.g. fitbits, smart homes, game consoles)
  • Politics of Social Media, Apps, Platform culture
  • Media and Popular culture (e.g. films, advertising, TV, anime/manga, music)
  • Consumer culture and identity
  • Digital health and communication


Journalism, Media and Communication
Lord Hope

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