Personal statement
I joined the Department in September 2007, promoted to Reader in 2012 and Professor in 2019. Previously I worked as a lecturer at the University of Stirling and the University of Glasgow as a research assistant. Prior to that, I was self-employed. I am Deputy Head of Department as wells as overall Director of the Departments’ five highly successful postgraduate MSc programmes, Marketing, International Marketing, International Tourism Management, Innovation Marketing Management and Digital Marketing Management. My research interests relate to supply chain management with a focus on inter and intra firm collaboration and innovation management, specifically open innovation processes and implementation. I am currently leading two Open Innovation projects funded by Scottish Enterprise, supporting fifteen Private and Public sector organisations with their innovation journey. I am also developing and facilitating Open Innovation workshops with the Digital Office for Scottish Government. I frequently deliver seminars and lectures around the world in countries such as Finland, India, Spain, South Africa and Taiwan. My work is inter-disciplinary in nature and I have long-standing partnerships with colleagues across the University, in particular Professors John Liggat (Pure and Applied Chemistry) and Jillian MacBryde (DMEM). I also collaborate with colleagues from international Universities and Institutions. I am Co-Chair and Co-Organiser for the R&D Management Conference 2021 “Innovation in an Era of Disruption”, hosted by the University of Strathclyde in the Technology Innovation Centre.
Teaching
I have taught a wide range of marketing subjects to undergraduate and postgraduate students, topics include; Marketing Strategy, Integrated Marketing Communications, Entrepreneurial Marketing, Branding, Supply Chain Management, Innovation and New Product Development and Supply Chain Digitalisation.
Research interests
My research interests are in the field of supply chain management and innovation management. This includes buyer/supplier relationships, supplier development, collaboration and more recently supply chain sustainability. Linked to innovation management current research relates to open innovation implementation, the circular economy, frugal innovation and adoption of disruptive technologies.
Professional activities
- R&D Management Conference 2021
- Chair
- 6/7/2021
- R&D Management Conference 2021
- Organiser
- 6/7/2021
- R&D Management Conference 2020 (Event)
- Chair
- 27/6/2020
- EurOMA Conference 2020
- Participant
- 26/6/2020
- Engage Week 2019 Workshop: The Chemistry-Marketing Clinic
- Organiser
- 29/4/2019
- Offsite Solutions Scotland: Presentation of Final Report
- Invited speaker
- 9/10/2018
More professional activities
Projects
- Innovation Culture roll out in Scottish Power Energy Networks (SPEN) and the Wider Business
- Wagner, Beverly (Principal Investigator)
- 06-Jan-2021 - 05-Jan-2022
- Innovation in an Era of Disruption
- Wagner, Beverly (Principal Investigator) Wilson, Juliette (Principal Investigator)
- 06-Jan-2021 - 08-Jan-2021
- KTP - SPEN
- Wagner, Beverly (Principal Investigator) Liggat, John (Co-investigator) MacBryde, Jillian (Co-investigator)
- 01-Jan-2019 - 31-Jan-2021
- Facilitation of Planned Workshop Approach to Open Innovation
- Wagner, Beverly (Principal Investigator) Liggat, John (Co-investigator)
- The aim of this project is to support the development of Open Innovation capabilities within a cohort of large Scottish Organisations in order to ensure sustainable economic growth in Scotland.
- 14-Jan-2018 - 30-Jan-2020
- Facilitator of Planned Approach to Open Innovation
- Wagner, Beverly (Principal Investigator) Liggat, John (Co-investigator) MacBryde, Jillian (Co-investigator)
- 08-Jan-2018 - 31-Jan-2021
- Innovative Market Research and Stakeholder Mapping Approach, of the Scottish and English Residential Offsite Construction Marketplaces
- Wagner, Beverly (Principal Investigator) Fain, Nusa (Co-investigator)
- Innovative Market Research and Stakeholder Mapping Approach, of the Scottish and English Residential Offsite Construction Marketplaces
- 01-Jan-2017 - 17-Jan-2018
More projects