Professor Beverly Wagner

Head Of Department

Marketing

Personal statement

I joined the Department in September 2007, promoted to Reader in 2012 and Professor in 2019. Previously I worked as a lecturer at the University of Stirling and the University of Glasgow as a research assistant. Prior to that, I was self-employed. I am Deputy Head of Department as wells as overall Director of the Departments’ five highly successful postgraduate MSc programmes, Marketing, International Marketing, International Tourism Management, Innovation Marketing Management and Digital Marketing Management. My research interests relate to supply chain management with a focus on inter and intra firm collaboration and innovation management, specifically open innovation processes and implementation. I am currently leading two Open Innovation projects funded by Scottish Enterprise, supporting fifteen Private and Public sector organisations with their innovation journey. I am also developing and facilitating Open Innovation workshops with the Digital Office for Scottish Government. I frequently deliver seminars and lectures around the world in countries such as Finland, India, Spain, South Africa and Taiwan. My work is inter-disciplinary in nature and I have long-standing partnerships with colleagues across the University, in particular Professors John Liggat (Pure and Applied Chemistry) and Jillian MacBryde (DMEM). I also collaborate with colleagues from international Universities and Institutions. I am Co-Chair and Co-Organiser for the R&D Management Conference 2021 “Innovation in an Era of Disruption”, hosted by the University of Strathclyde in the Technology Innovation Centre.

Expertise

Has expertise in:

I have been Editor-in-Chief of Supply Chain Management: An International Journal since 2001 and serve on the Editorial Board for a number of journals including European Business Review and International Journal of Operations and Production Management. I have co-edited special issues for European Business Review, titled "Management Theory and Practice: Bridging the Gap through Multidisciplinary Lenses" and in Supply Chain Management: An International Journal, titled “Supply Chain Management: Current Education Provision and Practitioner Needs.” I have published widely in International peer reviewed journals.

Prizes and awards

Scottish Knowledge Exchange Awards: Recipient; 22/2/2018

More prizes and awards

Publications

Trust and forms of capital in business-to-business activities and relationships: Finch JH, Wagner BA, Hynes N; Industrial Marketing Management Vol 39, pp. 1019-1027 (2010); https://doi.org/10.1016/j.indmarman.2010.06.021
Exploring the relationship between luxury brand personality, store personality and consumer personality: Wagner Beverly, Wilson Juliette, Vescovi Tiziano; 13th International Marketing Trends Conference (2014)
Resources prospectively : how actors mobilize resources in business settings: Finch John, Wagner Beverly A, Hynes Niki; Journal of Business Research Vol 65, pp. 164–174 (2012); https://doi.org/10.1016/j.jbusres.2011.05.017
Purchase offering quality : the effects of buyer behaviour on organizational supplying behaviour: Wagner Beverly, Ramsay J, Kelly Stephen; International Journal of Operations and Production Management Vol 33, pp. 1260-1282 (2013)
Competitive benefits & incentivisation at internal, supply chain & societal level circular operations in UK agri-food SMEs: Mcdougall Natalie, Wagner Beverly, MacBryde Jillian; Journal of Business Research Vol 144, pp. 1149-1162 (2022); https://doi.org/10.1016/j.jbusres.2022.02.060
The power of purpose – lessons in agility from the Ventilator Challenge: Fearne Andrew, Wagner Beverly, Mcdougall Natalie, Loseby David; Supply Chain Management: An International Journal Vol 26, pp. 753-766 (2021); https://doi.org/10.1108/SCM-09-2020-0468

More publications

Teaching

I have taught a wide range of marketing subjects to undergraduate and postgraduate students, topics include; Marketing Strategy, Integrated Marketing Communications, Entrepreneurial Marketing, Branding, Supply Chain Management, Innovation and New Product Development and Supply Chain Digitalisation.

Research interests

My research interests are in the field of supply chain management and innovation management. This includes buyer/supplier relationships, supplier development, collaboration and more recently supply chain sustainability. Linked to innovation management current research relates to open innovation implementation, the circular economy, frugal innovation and adoption of disruptive technologies.

Professional activities

R&D Management Conference 2021: Chair; 6/7/2021
R&D Management Conference 2021: Organiser; 6/7/2021
R&D Management Conference 2020 (Event): Chair; 27/6/2020
EurOMA Conference 2020: Participant; 26/6/2020
Engage Week 2019 Workshop: The Chemistry-Marketing Clinic: Organiser; 29/4/2019
Offsite Solutions Scotland: Presentation of Final Report: Invited speaker; 9/10/2018

More professional activities

Projects

Innovation Culture roll out in Scottish Power Energy Networks (SPEN) and the Wider Business: Wagner, Beverly (Principal Investigator); 06-Jan-2021 - 05-Jan-2022
Innovation in an Era of Disruption: Wagner, Beverly (Principal Investigator) Wilson, Juliette (Principal Investigator); 06-Jan-2021 - 08-Jan-2021
KTP - SPEN: Wagner, Beverly (Principal Investigator) Liggat, John (Co-investigator) MacBryde, Jillian (Co-investigator); 01-Jan-2019 - 31-Jan-2021
Facilitation of Planned Workshop Approach to Open Innovation: Wagner, Beverly (Principal Investigator) Liggat, John (Co-investigator); The aim of this project is to support the development of Open Innovation capabilities within a cohort of large Scottish Organisations in order to ensure sustainable economic growth in Scotland.; 14-Jan-2018 - 30-Jan-2020
Facilitator of Planned Approach to Open Innovation: Wagner, Beverly (Principal Investigator) Liggat, John (Co-investigator) MacBryde, Jillian (Co-investigator); 08-Jan-2018 - 31-Jan-2021
Innovative Market Research and Stakeholder Mapping Approach, of the Scottish and English Residential Offsite Construction Marketplaces: Wagner, Beverly (Principal Investigator) Fain, Nusa (Co-investigator); Innovative Market Research and Stakeholder Mapping Approach, of the Scottish and English Residential Offsite Construction Marketplaces; 01-Jan-2017 - 17-Jan-2018

More projects

Address

Marketing
Stenhouse Wing

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